It used to be so simple. A billboard here. A radio or television commercial there. Perhaps a print ad or two thrown in for good measure. That was your marketing strategy, and it worked. Want to watch the latest episode of The Dukes of Hazzard? You had to sit through…
AMA Philadelphia is pleased to announce a distinguished panel of speakers for our Super Bowl Smackdown event being held this Wednesday, February 7th at the Victory Beer Hall @ Xfinity Live. The event this year will be moderated by Bill Gullan, President @ Finch Brands and host of "Real World Branding" Podcast, and our panelists…
I’m a bit of a cable news junkie. Now, I don’t watch it often, but am generally more interested how a news product can draw people in hold their attention for hours, and keep them coming back everyday. But why is this so interesting? And why should marketers care? Because…
The Philadelphia chapter of the American Marketing Association is accepting nominations for the AMA Philadelphia Rising Star Award as part of its annual Recognition Program to acknowledge talented individuals in the marketing community. Nominations will be accepted until January 19, 2018. The Rising Star Award recognizes emerging leaders in marketing whose records reflect ongoing…
Every marketing playbook begins with “know your target market.” It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job. And for good reason. Knowing your target market is critical to generating traffic or converting sales. But…
Each year ushers in a time of reflection and goal-setting. We have a brief opportunity to look back on the past year, and hopefully apply some lessons learned to the one ahead. Below are a few recommendations to kick-start 2018 and ensure your career development goals are on track! Sharpen…
Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First, your cost per lead tends to be higher than other inbound channels. Chiefly because… Second, AdWords doesn’t scale as well as other options.…
There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many times, it doesn’t. Or at least, it takes too long. Crafting an inbound campaign requires audience targeting, multiple forms of…
“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers…
KPIs are due EOD. Profit and loss statements need to be generated. Budget status updates have been requested. Juggling multiple marketing campaigns is stressful. But more importantly, it’s also incredibly risky. Soon enough, you’ve depleted your budget to the last few cents, and you have nothing to show for it.…