This post was written by Co-Founder and President at InnerView Group, Chris Wallace. On Thursday, November 8, the Philadelphia Chapter of the American Marketing Association (AMA) hosted an event focused on building a “customer-centric” brand. The guest speaker for the evening, David Norton, has extensive experience helping brands build an…
Can you guess how long I’ve been a marketer? 7 years? Maybe 10? Guess again. I’ve been a marketer for 18 years now. That’s a long time… And funny enough, I’ve also been an entrepreneur for the same amount of time as I’ve never really held a “corporate” job. Many…
Some of you who are reading this know who I am. And many of you don’t. So, for those of you who don’t… My name is Neil Patel, and I am the co-founder of an ad agency called Neil Patel Digital. I’ve also co-founded a few marketing technology companies. I…
By Lisa Joachim, AMA Philadelphia Volunteer Why did I attend the AMA Philadelphia event – The State of Marketing? Several reasons: Networking – meeting new people Talking to fellow social group about what is going on in marketing (new trends) – and beyond Catching up with some old friends The event…
FOR IMMEDIATE RELEASE - June 20, 2018 For further information: Jacqueline Cooper American Marketing Association, Philadelphia Chapter jackie.cooper@amaphiladelphia.com Philadelphia – The Philadelphia chapter of the American Marketing Association is pleased to announce Jeff Savitz of Savitz Consulting the 2018 Movers and Shakers award winner. Jeff has been moving and shaking…
You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? That’s a…
Philadelphia – The Philadelphia chapter of the American Marketing Association would like to announce nominees for the AMA Philadelphia Movers and Shakers Award as part of its annual Recognition Program. The Movers and Shakers Award recognizes audacious and accomplished marketers with 10 to 20 years of experience who are driving…
There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer problems. P&G invented a better way to mop with the Swiffer. Warby Parker created affordable, stylish glasses. Steve Jobs of…
Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. It’s a fair question to ask, though. After…
You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait…