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American Marketing Association Philadelphia - Answers in Action™

10 SaaS Tools For Sales

There’s no disputing the growth in the software as a service (SaaS) sector. The SaaS market is growing at 18% a year, and by 2021 the mobile SaaS industry is forecast to be worth $7.4 billion. That’s great news for software as a service companies and marketers who depend on SaaS…

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The 10 Best Ways to Promote an Event Online

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level…

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Best Auto Dialer Software

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re making a lot of calls, but leads aren’t converting and agents are losing track of conversations. These are just two of the reasons that any business looking to…

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13 Reasons Why Direct Mail Isn’t Dead

In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their…

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Generative Media: The Future of Visual Marketing

Every minute, Facebook users upload 147,000 photos, and Instagram users post over 347,000 stories. That’s a tremendous amount of content entering the digital space every day—which may be a problem for digital marketers. In a world where everyone seems to be creating content, it’s simply not enough to develop everyday content…

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5 Free Brand Logo Tools For Your Company

If you want your business to succeed, you’ll need to pay close attention to your brand strategy. And that strategy starts with a free brand logo. A strong brand creates instant recognition in the marketplace, especially amongst your customers. It also builds loyalty and shows you share your customer’s values.…

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