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American Marketing Association Philadelphia - Answers in Action™

AMA Philadelphia Announces Rising Star Award Winners

The Philadelphia Chapter of the American Marketing Association is pleased to announce Allison Girone, Marketing & Communications Specialist at Aramark, and Jeff Paolini, Digital Communications Strategist at the Philadelphia Zoo as the recipients of the 2018 AMA Philadelphia Rising Star Award. The award recognizes emerging leaders in marketing who showcase…

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AMA Philadelphia Announces Super Bowl Smackdown Panelists

AMA Philadelphia is pleased to announce a distinguished panel of speakers for our Super Bowl Smackdown event being held this Wednesday, February 7th at the Victory Beer Hall @ Xfinity Live. The event this year will be moderated by Bill Gullan, President @ Finch Brands and host of "Real World Branding" Podcast, and our panelists…

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AMA Philadelphia Announces Judges for Rising Star Recognition Awards

The Philadelphia chapter of the American Marketing Association is accepting nominations for the AMA Philadelphia Rising Star Award as part of its annual Recognition Program to acknowledge talented individuals in the marketing community. Nominations will be accepted until January 19, 2018. The Rising Star Award recognizes emerging leaders in marketing whose records reflect ongoing…

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Why Sales Reps are the Best Marketers in Your Company

Every marketing playbook begins with “know your target market.” It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job. And for good reason. Knowing your target market is critical to generating traffic or converting sales. But…

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Why Inbound Marketing Fails (and How to Guard Against It)

There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many times, it doesn’t. Or at least, it takes too long. Crafting an inbound campaign requires audience targeting, multiple forms of…

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6 Engagement Marketing Metrics & How to Improve Them

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers…

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AMA Philadelphia Partners with Demandbase for Marketing Leadership Series Events

Philadelphia – The Philadelphia Chapter of the American Marketing Association is pleased to announce its exclusive Marketing Leadership Series (MLS) partnership with Demandbase, the leader in Account-Based Marketing (ABM) that offers the only comprehensive, end-to-end ABM platform. Demandbase provides education and technology capabilities to sales and marketing teams looking to…

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