Philadelphia – The Philadelphia chapter of the American Marketing Association would like to announce nominees for the AMA Philadelphia Movers and Shakers Award as part of its annual Recognition Program. The Movers and Shakers Award recognizes audacious and accomplished marketers with 10 to 20 years of experience who are driving…
Press Release FOR IMMEDIATE RELEASE - April 9, 2018 For further information: Jacqueline Cooper American Marketing Association, Philadelphia Chapter jackie.cooper@amaphiladelphia.com AMA Philadelphia Announces Movers and Shakers Recognition Award Open for Nominations Philadelphia – The Philadelphia chapter of the American Marketing Association is accepting nominations for the AMA Philadelphia Movers…
The Philadelphia Chapter of the American Marketing Association is pleased to announce Allison Girone, Marketing & Communications Specialist at Aramark, and Jeff Paolini, Digital Communications Strategist at the Philadelphia Zoo as the recipients of the 2018 AMA Philadelphia Rising Star Award. The award recognizes emerging leaders in marketing who showcase…
AMA Philadelphia is pleased to announce a distinguished panel of speakers for our Super Bowl Smackdown event being held this Wednesday, February 7th at the Victory Beer Hall @ Xfinity Live. The event this year will be moderated by Bill Gullan, President @ Finch Brands and host of "Real World Branding" Podcast, and our panelists…
The Philadelphia chapter of the American Marketing Association is accepting nominations for the AMA Philadelphia Rising Star Award as part of its annual Recognition Program to acknowledge talented individuals in the marketing community. Nominations will be accepted until January 19, 2018. The Rising Star Award recognizes emerging leaders in marketing whose records reflect ongoing…
Every marketing playbook begins with “know your target market.” It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job. And for good reason. Knowing your target market is critical to generating traffic or converting sales. But…
Each year ushers in a time of reflection and goal-setting. We have a brief opportunity to look back on the past year, and hopefully apply some lessons learned to the one ahead. Below are a few recommendations to kick-start 2018 and ensure your career development goals are on track! Sharpen…
Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First, your cost per lead tends to be higher than other inbound channels. Chiefly because… Second, AdWords doesn’t scale as well as other options.…
There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many times, it doesn’t. Or at least, it takes too long. Crafting an inbound campaign requires audience targeting, multiple forms of…
“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers…