For most Americans, the Super Bowl is an unofficial, national holiday. Even if you’re not a football fan or the game turns out to be a dud, most agree it’s worth it just to see the ads. And every year, companies shell out millions of dollars to obtain a mere 30 seconds of your attention. But why?
AMA Philadelphia has compiled an infographic for you below demonstrating just what is at stake for marketers at the time of the big kickoff …
Each year, after the big game, AMA Philadelphia continues the fun with competitive debate and critical analysis of the top ad spots at the Annual Superbowl Smackdown. Join us online to root for your favorite ads and discover which ones fellow industry experts think worked, which didn’t, and why!