Super Bowl Commercials – The Stats at Stake

January 22, 2022
Lisa Howard-Fusco
Marcom

For most Americans, the Super Bowl is an unofficial, national holiday. Even if you’re not a football fan or the game turns out to be a dud, most agree it’s worth it just to see the ads. And every year, companies shell out millions of dollars to obtain a mere…

A Marketing Tactic with a 4,200% ROI? It’s Not What You Think

November 5, 2021
Lisa Howard-Fusco
Digital Marketing, Marcom

Quick — name today’s most effective marketing tactic. Is it posting on TikTok? Or finding that perfect influencer to elevate your brand? Chances are, you didn't say “email marketing.” In fact, more than 40% of marketers saw budget cuts to email since the pandemic, believing the adage “email is dead.”…