AMA Philly's Executive Circle Series: "B2B: Make Your Sales Reps Sing Your Praises" Looking to make sure sales has the same buy-in as your marketing department? Look no further than AMA Philadelphia's next Executive Circle Breakfast event on Tuesday, April 25 . No Selling. Just Valuable Marketing Strategies From Seasoned…
As the weather heats up and summer getaways call your name, it's easy to want to set aside career growth and education until September. But for Philly marketers who want to stay sharp, you may want to work these big events into your calendar this month. SearchLove Conference, June 20…
Is the key solution to that critical marketing project eluding you? Or maybe you’re frustrated with your job search or that coworker who always seems to be slacking when you need something? Then get off LinkedIn, halt the endless online research and emails, and talk it out! As Frances Frei,…
You're no longer the new kid on the block — you've done the entry-level grunt work, held a few associate positions, and have a slew of marketing knowledge under your belt. Is it time to set your sights higher and aim for that first leadership role? We've prepared a handy…
*3 minute read* It is sometimes said that marketing is the application of psychology, anthropology, and sociology. But through them runs a singular thread — human connection. “If COVID taught us anything, it was the value and importance of relationships,” said Jenna Armato, Executive Director of AMA Philadelphia and a…
For most Americans, the Super Bowl is an unofficial, national holiday. Even if you’re not a football fan or the game turns out to be a dud, most agree it’s worth it just to see the ads. And every year, companies shell out millions of dollars to obtain a mere…
Quick — name today’s most effective marketing tactic. Is it posting on TikTok? Or finding that perfect influencer to elevate your brand? Chances are, you didn't say “email marketing.” In fact, more than 40% of marketers saw budget cuts to email since the pandemic, believing the adage “email is dead.”…