skip to Main Content
American Marketing Association Philadelphia - Answers in Action™

5 Free Brand Logo Tools For Your Company

If you want your business to succeed, you’ll need to pay close attention to your brand strategy. And that strategy starts with a free brand logo. A strong brand creates instant recognition in the marketplace, especially amongst your customers. It also builds loyalty and shows you share your customer’s values.…

Read More

How to Use Quizzes in Your Marketing Strategy

Using quizzes in your marketing strategy is one of the most underrated marketing moves. Seriously.  They are incredibly effective at generation leads, engaging your audience, and much more. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show…

Read More

7 Marketing Lessons from Eye-Tracking Studies

With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business. Here are 7 important eye-tracking studies that give a sneak peek into common browsing…

Read More

What is App Store Optimization?

With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial. But what is app store optimization, and how can you make the most of…

Read More

A Guide to Behavioral Segmentation Marketing

Behavioral marketing has changed the way we market. But what should you know about it, and how do you get started? Let’s take a closer look. In the past, marketing to consumers based on actions, like how many pages they visited on a site, were rudimentary at best. These could…

Read More

The 10 Best Apple Watch Apps for Business

When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Fast forward five years, and now there are over 20,000 apps—21 of which are built-in. As an entrepreneur, Apple Watches can be an excellent investment, as there is a wide variety of Apple Watch…

Read More

Inbound Marketing Vs. Outbound Marketing

There are two kinds of people.  The first group go out of their way in search of what they need.  Did you find this article after doing some research?  If so, you belong in the first group.  The second group waits on others to suggest what they should want.  Was…

Read More

4 Differences Between Creative and Marketing Agencies

Do you need a creative agency or a marketing agency? Look at the most successful companies today, and you’ll see the magic of both agency types at play.  Take Apple for example.  Apple’s marketing believes that “design and utility are just two of the reasons behind Apple’s success and certainly…

Read More

How to Find Specialized Marketing Agencies

You’re experiencing slight pain in your chest. So you visit a general care physician who performs a series of quick tests.  Based on the results, they offer you general advice, but in the end, they refer you to a cardiologist to look into the issue in more detail. This is…

Read More
Back To Top