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American Marketing Association Philadelphia - Answers in Action™

How is MLOps Used in Business and Marketing?

Chances are, your brand has data scientists and operations professionals on the team, and while they do their best to collaborate, they each have their own areas of expertise. This could lead to miscommunications and misunderstandings. The data scientists can interpret the data, but they likely don’t have the background…

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The Ultimate Guide to Copywriting

Great copywriting can move mountains.  Think about the last time you bought something — what was it that sold you on the product or service?  The features, the benefits, or the price may have all played a part in your decision. But in reality, it was the copy that did…

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Which Call Tracking Metrics Are Important?

We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes on. One unique and often neglected area is call tracking metrics. By implementing a standard call tracking protocol, you’ll be able to learn more about your audience and maximize the…

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20 Questions for Faster and Better Lead Qualification

You can attribute a lot of great relationships to perfect timing. This is especially true for sales. That’s why you need a clearly defined process for generating more leads, of higher quality, that feed into a lead qualification system you’ve designed. By taking these steps, you can reach your leads…

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6 Advantages of Hyperbolic Discounting

You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a lot of people do not use the power of hyperbolic discounting in conversion optimization. What Is Hyperbolic Discounting? Put simply, hyperbolic discounting happens when people would rather receive $5 right…

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