skip to Main Content
American Marketing Association Philadelphia - Answers in Action™

A Guide to Using Power BI for Marketers

From sales targets to conversion rates, chances are you track a range of valuable analytics data. After all, this data allows you to create a winning marketing strategy and grow your business. The problem? It’s not always easy to make sense of the data, especially if it’s held across a…

Read More

8 Tips for a Brand Awareness Campaign

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo.  How do you build brand awareness, especially if you’re a new company? Through a carefully crafted…

Read More

What I Learned by Spending $100,000 on TV Ads

Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital, on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock…

Read More
Back To Top