American Marketing Association Philadelphia - Answers in Action™

5 Customer Activation Emails to Add to Your Funnel

If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use in the kitchen or the smoking chimneys found on steamboats. Instead, a marketing funnel describes the journey a person…

Read More

American Marketing Association of Philadelphia and Center for Executive Education at Temple University’s Fox School of Business Announce Unique Partnership

American Marketing Association of Philadelphia and Center for Executive Education at Temple University’s Fox School of Business Announce Unique Partnership The two organizations are teaming up to offer local marketers new opportunities to enhance their education and further their careers.   (Philadelphia, PA – May 9, 2017) – The Philadelphia…

Read More

How to Leverage Your Creativity to Convert Leads

Creativity (cre·a·tiv·i·ty) krēāˈtivədēnoun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought of as a study in best practices and procedural experimentation. Today, I’d like to challenge you…

Read More

Seven Marketing Career Killers and How to Avoid Them

Believing in bogus platitudes, falling into cognitive bias, clustering into cliques and four other things that could stop your marketing career in its tracks “Those who cannot remember the past are condemned to repeat it,” Italian philosopher George Santayana famously said. In the workplace, the saying may as well be, “Those who cannot…

Read More

The Right Approach To Building A Solid Growth Strategy

Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. They’ll tell you how much they believed the strategy will work because it was solid and had a really high likelihood of paying off. For example, Johnathan Dane (founder at…

Read More

6 Moves That Can Make (or Break) Your Career on Twitter

To help wade through the world of Twitter and avoid having a tweet-gone-wrong forever saved in the Library of Congress, three social media professionals weigh in with some tips on what career marketers should do and s​hould avoid on the decade-old, yet always evolving, social media platform. 3 Things to Avoid…

Read More

​Seven Marketing Career Killers and How to Avoid Them

Believing in bogus platitudes, falling into cognitive bias, clustering into cliques and four other things that could stop your marketing career in its tracks “Those who cannot remember the past are condemned to repeat it,” Italian philosopher George Santayana famously said. In the workplace, the saying may as well be, “Those who cannot…

Read More