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American Marketing Association Philadelphia - Answers in Action™

How to Find Your Target Audience

When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those…

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A Message to the AMA Philadelphia Community

Across the country, and here in the Philadelphia area, we are witnessing tragic events in the senseless deaths of George Floyd, Ahmaud Arbery, and many others.  These tragedies bring to the forefront the deep inequalities and injustices that Black Americans have faced every day for generations.  They expose the underlying…

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The One Thing Every Marketer Should Do

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates…

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