American Marketing Association Philadelphia - Answers in Action™

AMA Philadelphia Partners with CRW Graphics

Philadelphia (October 3, 2017) – The Philadelphia Chapter of the American Marketing Association today announced its Premier Print Partnership with CRW Graphics, a full-service company located in Pennsauken, NJ offering print, digital, mail, and cross-media services. Founded in 1964, CRW Graphics has led the printing industry with evolving technology, innovative…

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Why Segmentation is Vital to Your Marketing Success

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others.…

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Why Your Team Needs a Growth Manager

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re in the startup world, which type should you hire and why? This article will help shine some light on one of the…

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