Superbowl Smackdown Play-by-Play The Super Bowl is the one game in the sports calendar each year where people really do wait in anticipation for the commercials. According to AdWeek, Fox took in close to $600 million in ad revenue for the single event, charging more than $7 million for 30…
Philadelphia’s AMA student chapters are becoming the center of the marketing universe. We often talk about the future of marketing, but without these students, a marketing future wouldn’t exist. We think it’s high time that we spotlight some of the best and brightest from Philly’s remarkable AMA Student Chapters. For…
Looking to advance your career? An accomplished AMA Philadelphia member shares the marketing skills that will help you stand out. College marketing courses, certifications, and ongoing education focus on tried-and-true strategies, best practices, and new technology. These are a critical foundation. Staying up to date on new marketing techniques and…
As the weather heats up and summer getaways call your name, it's easy to want to set aside career growth and education until September. But for Philly marketers who want to stay sharp, you may want to work these big events into your calendar this month. SearchLove Conference, June 20…
Series #2: The New Chameleons: How to Connect with Consumers Who Defy CategorizationBy Michael Solomon Are you a marketer who needs new ways of reaching and engaging customers in today’s changing landscape? Michael Solomon “wrote the book” on understanding consumers — literally. Hundreds of thousands of business students have read…
Is the key solution to that critical marketing project eluding you? Or maybe you’re frustrated with your job search or that coworker who always seems to be slacking when you need something? Then get off LinkedIn, halt the endless online research and emails, and talk it out! As Frances Frei,…
“When people think about marketing, they think New York City and big ad agencies,” said Jim Thompson, Assistant Professor of Marketing, at Temple University, Fox School of Business.”[But at this year’s International Collegiate Conference], Philly’s student chapters looked like the center of the marketing universe.” When more than 1,000 aspiring…
You're no longer the new kid on the block — you've done the entry-level grunt work, held a few associate positions, and have a slew of marketing knowledge under your belt. Is it time to set your sights higher and aim for that first leadership role? We've prepared a handy…
Series #1: Getting Things Done: The Art of Stress-Free ProductivityBy David Allen Less stress! I hear so many people mentioning this. In today’s fast paced world, we have many obligations and different details to handle at once. Many people struggle with balancing those commitments. In his book, Getting Things Done:…