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American Marketing Association Philadelphia - Answers in Action™

How Marketing Siloing May Be Ruining Your Business

According to Investopedia, a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.”In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing…

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The 6 Best Digital Marketing Companies of 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too.  With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the…

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How to Find Your Target Audience

When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those…

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A Message to the AMA Philadelphia Community

Across the country, and here in the Philadelphia area, we are witnessing tragic events in the senseless deaths of George Floyd, Ahmaud Arbery, and many others.  These tragedies bring to the forefront the deep inequalities and injustices that Black Americans have faced every day for generations.  They expose the underlying…

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