Quick — name today’s most effective marketing tactic. Is it posting on TikTok? Or finding that perfect influencer to elevate your brand? Chances are, you didn't say “email marketing.” In fact, more than 40% of marketers saw budget cuts to email since the pandemic, believing the adage “email is dead.”…
In this Tech Corner, we welcome Elisha Miller. Elisha is the Digital Marketing Director at Berkadia, a leader in the commercial real estate industry. Elisha currently works fully remote, utilizing Microsoft Teams for collaboration. Outside of her primary role, Elisha recently launched Find Your Surge, a digital learning community for…
For this inaugural Tech Corner, we welcome Jenna Steven, an SEM Strategist at QVC & HSN. Jenna graduated from Temple University in 2015 and has an M.S., Integrated Marketing Communications from Eastern University. We were very excited to sit down with Jenna and chat with her about MarTech and more.…
In today’s world, while most people spend most of the day using technology for regular day-to-day tasks, marketers have turned to digital tools for promotional purposes. Digital marketing has been booming for the past few years and has expanded by leaps and bounds. Digital marketers have devised new strategies and…
During these crazy times, many young professionals, are grasping at all the content they can to hone in on fundamental digital marketing skills. Whether you just graduated, or you're trying to find the perfect internship, it can be intimidating to enter the workforce as a young professional. Arming yourself with…
Whether you can recall laughing during Hyundai’s Smaht Pahk, dancing along to Dortios’ The Cool Ranch, or even shedding a tear as Google helped us all remember the best things about Loretta, it would be hard to forget just how impactful and memorable the Super Bowl ads of 2020 were.…
There’s no denying that 2020 threw us for a loop, which leaves a lot of ambiguity when predicting what is to come in 2021. 2020 came with challenges at every corner with no playbook to adjust to market conditions. Through the hard times came adaptation and new consumer trends that…
Across the country, and here in the Philadelphia area, we are witnessing tragic events in the senseless deaths of George Floyd, Ahmaud Arbery, and many others. These tragedies bring to the forefront the deep inequalities and injustices that Black Americans have faced every day for generations. They expose the underlying…
AMA Philadelphia is rich with people from many backgrounds and journeys that are truly awe-inspiring. This couldn’t be more true for February’s AMA Volunteer Spotlight, Sherry Lee, Social Media Manager! Sherry grew up and attended school in The Peach State (some call it Georgia) earning her Bachelor’s and Master’s in…
We are well underway in 2020 here at AMA Philadelphia and with another month that passes, another Volunteer Spotlight emerges! Our mission is to prepare today’s marketers for tomorrow’s opportunities by providing connections, empowerment, and education. There’s a marketer here that embodies this vision and stands out from the rest…