FOR IMMEDIATE RELEASE - June 20, 2018 For further information: Jacqueline Cooper American Marketing Association, Philadelphia Chapter jackie.cooper@amaphiladelphia.com Philadelphia – The Philadelphia chapter of the American Marketing Association is pleased to announce Jeff Savitz of Savitz Consulting the 2018 Movers and Shakers award winner. Jeff has been moving and shaking…
You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? That’s a…
Philadelphia – The Philadelphia chapter of the American Marketing Association would like to announce nominees for the AMA Philadelphia Movers and Shakers Award as part of its annual Recognition Program. The Movers and Shakers Award recognizes audacious and accomplished marketers with 10 to 20 years of experience who are driving…
There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer problems. P&G invented a better way to mop with the Swiffer. Warby Parker created affordable, stylish glasses. Steve Jobs of…
Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. It’s a fair question to ask, though. After…
You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait…
Do you work hard to earn great reviews for your business? If so, you’re not alone. Most businesses strive to get as many five-star reviews as possible. And it’s not hard to imagine why. Before you buy something online, drive across town to a restaurant you’ve never tried, or download…
You’ve probably heard the benefits of guest posting so many times you could rattle them off right now. Guest posting can bring you increased exposure. It can help build backlinks. You can gain new trust with your audience. Your content will reach a new group of individuals. The list goes…
Back in July of 2016, I started a podcast with Eric Siu called Marketing School. We’ve come a long way since then. In fact, we are over 600 episodes into our podcasting journey. Sure, we had existing audiences on our other channels and platforms, but we still needed to get them to…
We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how many social followers we have. We can watch our number of website visitors grow. But how do we know what is really successful? When it comes…