Is the key solution to that critical marketing project eluding you? Or maybe you’re frustrated with your job search or that coworker who always seems to be slacking when you need something? Then get off LinkedIn, halt the endless online research and emails, and talk it out! As Frances Frei,…
“When people think about marketing, they think New York City and big ad agencies,” said Jim Thompson, Assistant Professor of Marketing, at Temple University, Fox School of Business.”[But at this year’s International Collegiate Conference], Philly’s student chapters looked like the center of the marketing universe.” When more than 1,000 aspiring…
You're no longer the new kid on the block — you've done the entry-level grunt work, held a few associate positions, and have a slew of marketing knowledge under your belt. Is it time to set your sights higher and aim for that first leadership role? We've prepared a handy…
Series #1: Getting Things Done: The Art of Stress-Free ProductivityBy David Allen Less stress! I hear so many people mentioning this. In today’s fast paced world, we have many obligations and different details to handle at once. Many people struggle with balancing those commitments. In his book, Getting Things Done:…
*3 minute read* It is sometimes said that marketing is the application of psychology, anthropology, and sociology. But through them runs a singular thread — human connection. “If COVID taught us anything, it was the value and importance of relationships,” said Jenna Armato, Executive Director of AMA Philadelphia and a…
* 4 minute read * The Super Bowl is a time to watch the best of the best duel it out to see who will win the coveted Super Bowl Championship rings and Vince Lombardi Trophy. But for marketers, the Super Bowl has another meaning — commercials! Super Bowl ads…
For most Americans, the Super Bowl is an unofficial, national holiday. Even if you’re not a football fan or the game turns out to be a dud, most agree it’s worth it just to see the ads. And every year, companies shell out millions of dollars to obtain a mere…
2022 is here and AMA Philadelphia wants to keep members informed on important upcomingmarketing events, nationally and in the Philadelphia tri-state area! The Marketing AI Revolution - Wednesday, January 26 AMA NJ is continuing its focus on technology and marketing in 2022 with The Marketing AIRevolution. This online event, hosted…
Quick — name today’s most effective marketing tactic. Is it posting on TikTok? Or finding that perfect influencer to elevate your brand? Chances are, you didn't say “email marketing.” In fact, more than 40% of marketers saw budget cuts to email since the pandemic, believing the adage “email is dead.”…