By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 15,000 new cases a day and it’s growing fast? No one really knows how many people will…
AMA Philadelphia is rich with people from many backgrounds and journeys that are truly awe-inspiring. This couldn’t be more true for February’s AMA Volunteer Spotlight, Sherry Lee, Social Media Manager! Sherry grew up and attended school in The Peach State (some call it Georgia) earning her Bachelor’s and Master’s in…
We are well underway in 2020 here at AMA Philadelphia and with another month that passes, another Volunteer Spotlight emerges! Our mission is to prepare today’s marketers for tomorrow’s opportunities by providing connections, empowerment, and education. There’s a marketer here that embodies this vision and stands out from the rest…
While sports fans eagerly wait to see their favorite football team take the biggest stage in sports, creative minds get ready to rate their favorite ads on the most watched televised event of the year. It’s game on for brands to flex their most creative ads to generate the most…
The saying, “do what you love and love what you do”, is at the heart of all AMA volunteers. We put in the time after hours for AMA in the name of marketing—finding that perfect marriage between the analytical, left brain and the creative, right brain. That’s why we are…
Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates…
As marketers, we all have our favorite tools to ease our daily workload. But some tools can be a huge investment, especially when you’re an independent contractor, entrepreneur or small company that doesn’t have the money to allocate for expensive methods. I’m always looking for the most efficient and affordable…
As a marketing professional, you probably see lots of click-bait attempts to get your attention every day. Thanks for clicking this one; I promise I won’t waste your time. As a marketing professional in Philly, you should be a member of AMA Philadelphia. The American Marketing Association is the essential…
With Super Bowl 53 around the corner, it’s time to talk about what really matters to millions of marketers across the nation: the commercials. As the Patriots and Rams battle it out on the biggest stage in the NFL, big named companies are also ready to fight for our attention.…
When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York…