Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Or…
I thought I would let you into my mind so you can see how I think about marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you…
A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specifically designed landing page that steers…
If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from…
Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses using DaaS platforms can see improvements in data collection, usage, and management. Additionally, offloading data management to DaaS companies means…
Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories…
From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. We are bombarded with messages of what we should be wearing, and why. If you’re on the marketing or sales side…
For this inaugural Tech Corner, we welcome Jenna Steven, an SEM Strategist at QVC & HSN. Jenna graduated from Temple University in 2015 and has an M.S., Integrated Marketing Communications from Eastern University. We were very excited to sit down with Jenna and chat with her about MarTech and more.…
In today’s world, while most people spend most of the day using technology for regular day-to-day tasks, marketers have turned to digital tools for promotional purposes. Digital marketing has been booming for the past few years and has expanded by leaps and bounds. Digital marketers have devised new strategies and…
Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Often, these books offer…