American Marketing Association Philadelphia - Answers in Action™

8 Surprising Marketing Predictions for 2018

Marketing can be a bit like gambling. You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the new opportunity and gamble some of their ad budget into it. Some of those gambles crush it…

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AMA Philadelphia Announces Rising Star Award Winners

The Philadelphia Chapter of the American Marketing Association is pleased to announce Allison Girone, Marketing & Communications Specialist at Aramark, and Jeff Paolini, Digital Communications Strategist at the Philadelphia Zoo as the recipients of the 2018 AMA Philadelphia Rising Star Award. The award recognizes emerging leaders in marketing who showcase…

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AMA Philadelphia Announces Judges for Rising Star Recognition Awards

The Philadelphia chapter of the American Marketing Association is accepting nominations for the AMA Philadelphia Rising Star Award as part of its annual Recognition Program to acknowledge talented individuals in the marketing community. Nominations will be accepted until January 19, 2018. The Rising Star Award recognizes emerging leaders in marketing whose records reflect ongoing…

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Why Sales Reps are the Best Marketers in Your Company

Every marketing playbook begins with “know your target market.” It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job. And for good reason. Knowing your target market is critical to generating traffic or converting sales. But…

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