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American Marketing Association Philadelphia - Answers in Action™

AMA Philadelphia Announces Movers and Shakers Recognition Award Open for Nominations

Press Release FOR IMMEDIATE RELEASE -  April 9, 2018 For further information: Jacqueline Cooper American Marketing Association, Philadelphia Chapter jackie.cooper@amaphiladelphia.com     AMA Philadelphia Announces Movers and Shakers Recognition Award Open for Nominations Philadelphia – The Philadelphia chapter of the American Marketing Association is accepting nominations for the AMA Philadelphia Movers…

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The Benefits and Importance of Customer Satisfaction

I can’t get no satisfaction. Aside from hearing it as the chorus in a rock n’ roll classic, it’s a phrase you never want to come from your customers. No customer satisfaction = no retention. No retention = shrinking customer base. And bad word-of-mouth. And plummeting profits. Yes, you need…

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8 Surprising Marketing Predictions for 2018

Marketing can be a bit like gambling. You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the new opportunity and gamble some of their ad budget into it. Some of those gambles crush it…

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AMA Philadelphia Announces Rising Star Award Winners

The Philadelphia Chapter of the American Marketing Association is pleased to announce Allison Girone, Marketing & Communications Specialist at Aramark, and Jeff Paolini, Digital Communications Strategist at the Philadelphia Zoo as the recipients of the 2018 AMA Philadelphia Rising Star Award. The award recognizes emerging leaders in marketing who showcase…

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