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Back in July of 2016, I started a podcast with Eric Siu called Marketing School. We’ve come a long way since then. In fact, we are over 600 episodes into our podcasting journey. Sure, we had existing audiences on our other channels and platforms, but we still needed to get them to…

We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how many social followers we have. We can watch our number of website visitors grow. But how do we know what is really successful? When it comes…

If you want your business to succeed, you’ll need to pay close attention to your brand strategy. No matter what size your business is, branding creates trust. A strong brand creates instant recognition in the marketplace, especially amongst your customers. The bigger you build your brand, the easier it is…

The marketing world loves to talk about branding. Take a look at just about any marketing company in the world, and you’ll find the word “brand” on at least one page. Startups and small companies frequently look for ways to get mentions online so they can start building their brands.…

I can’t get no satisfaction. Aside from hearing it as the chorus in a rock n’ roll classic, it’s a phrase you never want to come from your customers. No customer satisfaction = no retention. No retention = shrinking customer base. And bad word-of-mouth. And plummeting profits. Yes, you need…

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. But that fairytale notion is becoming exceedingly rare and infinitely more difficult to achieve. More than 60% of marketers say their Facebook Ads aren’t working. So the try…

Marketing can be a bit like gambling. You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the new opportunity and gamble some of their ad budget into it. Some of those gambles crush it…

When was the last time you tried a new restaurant without a recommendation? If you’re like me, it’s probably been a while. Everyone you’ve ever met is just naturally inclined to seek the opinion of others before trying something new. On your own, you don’t know if that new ramen…