Across the country, and here in the Philadelphia area, we are witnessing tragic events in the senseless deaths of George Floyd, Ahmaud Arbery, and many others. These tragedies bring to the forefront the deep inequalities and injustices that Black Americans have faced every day for generations. They expose the underlying…
AMA Philadelphia is rich with people from many backgrounds and journeys that are truly awe-inspiring. This couldn’t be more true for February’s AMA Volunteer Spotlight, Sherry Lee, Social Media Manager! Sherry grew up and attended school in The Peach State (some call it Georgia) earning her Bachelor’s and Master’s in…
We are well underway in 2020 here at AMA Philadelphia and with another month that passes, another Volunteer Spotlight emerges! Our mission is to prepare today’s marketers for tomorrow’s opportunities by providing connections, empowerment, and education. There’s a marketer here that embodies this vision and stands out from the rest…
While sports fans eagerly wait to see their favorite football team take the biggest stage in sports, creative minds get ready to rate their favorite ads on the most watched televised event of the year. It’s game on for brands to flex their most creative ads to generate the most…
The saying, “do what you love and love what you do”, is at the heart of all AMA volunteers. We put in the time after hours for AMA in the name of marketing—finding that perfect marriage between the analytical, left brain and the creative, right brain. That’s why we are…
As marketers, we all have our favorite tools to ease our daily workload. But some tools can be a huge investment, especially when you’re an independent contractor, entrepreneur or small company that doesn’t have the money to allocate for expensive methods. I’m always looking for the most efficient and affordable…
As a marketing professional, you probably see lots of click-bait attempts to get your attention every day. Thanks for clicking this one; I promise I won’t waste your time. As a marketing professional in Philly, you should be a member of AMA Philadelphia. The American Marketing Association is the essential…
With Super Bowl 53 around the corner, it’s time to talk about what really matters to millions of marketers across the nation: the commercials. As the Patriots and Rams battle it out on the biggest stage in the NFL, big named companies are also ready to fight for our attention.…
This post was written by Co-Founder and President at InnerView Group, Chris Wallace. On Thursday, November 8, the Philadelphia Chapter of the American Marketing Association (AMA) hosted an event focused on building a “customer-centric” brand. The guest speaker for the evening, David Norton, has extensive experience helping brands build an…
By Lisa Joachim, AMA Philadelphia Volunteer Why did I attend the AMA Philadelphia event – The State of Marketing? Several reasons: Networking – meeting new people Talking to fellow social group about what is going on in marketing (new trends) – and beyond Catching up with some old friends The event…