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American Marketing Association Philadelphia - Answers in Action™

The 10 Best Apple Watch Apps for Business

When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Fast forward five years, and now there are over 20,000 apps—21 of which are built-in. As an entrepreneur, Apple Watches can be an excellent investment, as there is a wide variety of Apple Watch…

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Inbound Marketing Vs. Outbound Marketing

There are two kinds of people.  The first group go out of their way in search of what they need.  Did you find this article after doing some research?  If so, you belong in the first group.  The second group waits on others to suggest what they should want.  Was…

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4 Differences Between Creative and Marketing Agencies

Do you need a creative agency or a marketing agency? Look at the most successful companies today, and you’ll see the magic of both agency types at play.  Take Apple for example.  Apple’s marketing believes that “design and utility are just two of the reasons behind Apple’s success and certainly…

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How to Find Specialized Marketing Agencies

You’re experiencing slight pain in your chest. So you visit a general care physician who performs a series of quick tests.  Based on the results, they offer you general advice, but in the end, they refer you to a cardiologist to look into the issue in more detail. This is…

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5 Genius Examples of QR Codes in Marketing

QR (Quick Response) codes remain a creative way to drive traffic and connect with your audience. But are they still useful in today’s ultra-digital era? Or have they gone the way of flip phones and pagers? As it turns out, QR codes are still a valuable tool for marketers. In…

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Reputation Management Consulting

How would you feel if your conversion rate grew by 120 percent?  Research from Uberall shows that companies that move their aggregate review rating from 3.5 to 3.7 stars experience a 120 percent growth in conversions. If your review rating increases by 0.1, you can experience a conversion rate boost…

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The 5 Best Reputation Management Companies of 2020

Researchers at Womply analyzed 200,000 small businesses in every state, looking at a few dozen industries.  They found that businesses with more than 82 total reviews earn 54 percent more money. It isn’t just about getting reviews either. Businesses achieved moderate to large jumps in revenue from the simplest tasks.…

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How to Choose The Right Reputation Management Agency

Is reputation management important? Research from Uberall shows if you increase your online review star ratings by 0.1, you can boost your online conversions by 25 percent. A review reply rate of 30 percent also raises conversion rates by 80 percent. With reputation management, businesses can increase their revenue consistently…

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How Marketing Siloing May Be Ruining Your Business

According to Investopedia, a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.”In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing…

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