Getting Your Social Media Marketing Right
As an executive marketer developing a social media plan, you’ve got questions! Our expert panelists have answers.
What We’re Reading … Marketing Strategy
Series #3: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant By W. Chan Kim and Renée Mauborgne Do you remember Marketing 101? In it, we learned the four pillars of marketing — product, price, placement and promotion. However, with burgeoning social media, the…
Philadelphia AMA Student Spotlight: Michael J. Breen
Philadelphia’s AMA student chapters are becoming the center of the marketing universe. We often talk about the future of marketing, but without these students, a marketing future wouldn’t exist. We think it’s high time that we spotlight some of the best and brightest from Philly’s remarkable AMA Student Chapters. For…
What We’re Reading … Engaging the New Consumer
Series #2: The New Chameleons: How to Connect with Consumers Who Defy CategorizationBy Michael Solomon Are you a marketer who needs new ways of reaching and engaging customers in today’s changing landscape? Michael Solomon “wrote the book” on understanding consumers — literally. Hundreds of thousands of business students have read…
Philly Student Chapters: “Center of the Marketing Universe”
“When people think about marketing, they think New York City and big ad agencies,” said Jim Thompson, Assistant Professor of Marketing, at Temple University, Fox School of Business.”[But at this year’s International Collegiate Conference], Philly’s student chapters looked like the center of the marketing universe.” When more than 1,000 aspiring…
What We’re Reading … Productivity and Time Management
Series #1: Getting Things Done: The Art of Stress-Free ProductivityBy David Allen Less stress! I hear so many people mentioning this. In today’s fast paced world, we have many obligations and different details to handle at once. Many people struggle with balancing those commitments. In his book, Getting Things Done:…