Meet Samantha Wood, our VP of Programming!
Tell us about your role — what you do, and what does a typical day look like for you?
CEO of Inzpire Agency a Full Service Branding and Marketing Firm based in Bala Cynywd, PA.
What’s a common misconception people have about your job or about marketing in your industry?
A common misconception is that branding can be done by AI. And while AI can try to make you a logo and a brand system it is an average of what is already existing and does not check for copyright. At Inzpire we create scaleable and ownable brand system that can be operationalized and then plugged into AI to help you create assets faster not replace it.
What’s one marketing tool, habit, or framework you rely on more than anything else right now?
The Value Equation: Dream outcome X received likelihood of achievement / time delay X effort and sacrifice = Value
What’s the best book you’ve read recently?
The Go Giver by Bob Burg
What are you looking forward to the most for the industry over the next year?
The reemergence of interactive print experiences
What’s the best piece of career advice you’ve ever received?
Fail Fast
What advice would you give to the next generation of marketing leaders
Its not what you know its who you know. Start growing your network now.
When you unplug from work, where are you most likely to be in Philadelphia?
At the playground with my daughter or at the beach
What’s a mistake you made early on in your career?
I didn’t work on my personal development sooner.
What’s one benefit of being an AMA Philadelphia member that you enjoy?
The community of likeminded and smart people I get to and learn from.