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American Marketing Association Philadelphia - Answers in Action™

AMA Philadelphia Announces 2017-2018 Board of Directors

Philadelphia, PA – The Philadelphia Chapter of the American Marketing Association announced its board of directors for the 2017-2018 term. This leadership team is focused on key strategic goals to support the organization’s mission to build a strong and supportive marketing community for professionals of all levels in the greater…

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Why Your Team Needs a Growth Manager

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re in the startup world, which type should you hire and why? This article will help shine some light on one of the…

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Getting Started with Automated Email Marketing

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip…

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