American Marketing Association Philadelphia - Answers in Action™

A Message from the President

Dear Philly marketers, I'm pleased to share that our chapter has officially completed our re-brand journey as the new AMA Philadelphia. Our chapter will continue to prepare today's marketers for tomorrow's opportunities by providing education, connections, and empowerment, but you can now expect to see a fresh, modern look to…

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The Uber-All Economy

Even as the global economy and established businesses continue to struggle, Uber and companies with a similar business model have found breakout opportunities. Based on its December 2014 round of fundraising, San Francisco-based Uber’s estimated market capitalization is more than LinkedIn, Tesla, Delta or Hertz, and it is closing in…

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What Makes Marketing Strategic?

Everyone in the corporate world today wants to be considered “strategic”—especially marketers. To that effect, some leading Fortune 500 companies have renamed their marketing functions “strategic marketing.” This is especially popular with the consumer product industry and the MBA-laden leading brands. The only problem is that it doesn’t make the…

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The Frankenstein Conundrum

“There is something at work in my soul which I do not understand. I am practically industrious—painstaking, a workman to execute with perseverance and labour—but besides this there is a love for the marvellous, a belief in the marvellous, intertwined in all my projects, which hurries me out of the…

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