For this inaugural Tech Corner, we welcome Jenna Steven, an SEM Strategist at QVC & HSN. Jenna graduated from Temple University in 2015 and has an M.S., Integrated Marketing Communications from Eastern University. We were very excited to sit down with Jenna and chat with her about MarTech and more.…
In today’s world, while most people spend most of the day using technology for regular day-to-day tasks, marketers have turned to digital tools for promotional purposes. Digital marketing has been booming for the past few years and has expanded by leaps and bounds. Digital marketers have devised new strategies and…
During these crazy times, many young professionals, are grasping at all the content they can to hone in on fundamental digital marketing skills. Whether you just graduated, or you're trying to find the perfect internship, it can be intimidating to enter the workforce as a young professional. Arming yourself with…
Whether you can recall laughing during Hyundai’s Smaht Pahk, dancing along to Dortios’ The Cool Ranch, or even shedding a tear as Google helped us all remember the best things about Loretta, it would be hard to forget just how impactful and memorable the Super Bowl ads of 2020 were.…
There’s no denying that 2020 threw us for a loop, which leaves a lot of ambiguity when predicting what is to come in 2021. 2020 came with challenges at every corner with no playbook to adjust to market conditions. Through the hard times came adaptation and new consumer trends that…
Across the country, and here in the Philadelphia area, we are witnessing tragic events in the senseless deaths of George Floyd, Ahmaud Arbery, and many others. These tragedies bring to the forefront the deep inequalities and injustices that Black Americans have faced every day for generations. They expose the underlying…
As marketers, we all have our favorite tools to ease our daily workload. But some tools can be a huge investment, especially when you’re an independent contractor, entrepreneur or small company that doesn’t have the money to allocate for expensive methods. I’m always looking for the most efficient and affordable…
Dear Philly marketers, I'm pleased to share that our chapter has officially completed our re-brand journey as the new AMA Philadelphia. Our chapter will continue to prepare today's marketers for tomorrow's opportunities by providing education, connections, and empowerment, but you can now expect to see a fresh, modern look to…
We call them contextual apps, but they’re much more. They’re the first iteration of the future, here today, of programmatic consumption in which algorithms will automate consumers’ decision-making. Instead of buying on the basis of their own evaluations and heuristics, consumers are using technology to do that for them. This…
According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. This means that while marketing technology may, indeed, deliver a worthwhile ROI, that return isn’t obvious to everyone in the C-suite. But this obviously isn’t the only pressure that CMOs…