Getting Your Social Media Marketing Right
As an executive marketer developing a social media plan, you’ve got questions! Our expert panelists have answers.
A Marketing Tactic with a 4,200% ROI? It’s Not What You Think
Quick — name today’s most effective marketing tactic. Is it posting on TikTok? Or finding that perfect influencer to elevate your brand? Chances are, you didn't say “email marketing.” In fact, more than 40% of marketers saw budget cuts to email since the pandemic, believing the adage “email is dead.”…
AMA Tech Corner – No. 1, Jenna Steven
For this inaugural Tech Corner, we welcome Jenna Steven, an SEM Strategist at QVC & HSN. Jenna graduated from Temple University in 2015 and has an M.S., Integrated Marketing Communications from Eastern University. We were very excited to sit down with Jenna and chat with her about MarTech and more.…
Digital Marketing’s Impact On Local Business In The US
In today’s world, while most people spend most of the day using technology for regular day-to-day tasks, marketers have turned to digital tools for promotional purposes. Digital marketing has been booming for the past few years and has expanded by leaps and bounds. Digital marketers have devised new strategies and…
Three Digital Marketing Certifications That Are Actually Worth Your Time
During these crazy times, many young professionals, are grasping at all the content they can to hone in on fundamental digital marketing skills. Whether you just graduated, or you're trying to find the perfect internship, it can be intimidating to enter the workforce as a young professional. Arming yourself with…
Out With The Old, In With The New – Superbowl 2021 Ads
Whether you can recall laughing during Hyundai’s Smaht Pahk, dancing along to Dortios’ The Cool Ranch, or even shedding a tear as Google helped us all remember the best things about Loretta, it would be hard to forget just how impactful and memorable the Super Bowl ads of 2020 were.…
Three Marketing Trends To Look Out For In 2021
There’s no denying that 2020 threw us for a loop, which leaves a lot of ambiguity when predicting what is to come in 2021. 2020 came with challenges at every corner with no playbook to adjust to market conditions. Through the hard times came adaptation and new consumer trends that…
A Message to the AMA Philadelphia Community
Across the country, and here in the Philadelphia area, we are witnessing tragic events in the senseless deaths of George Floyd, Ahmaud Arbery, and many others. These tragedies bring to the forefront the deep inequalities and injustices that Black Americans have faced every day for generations. They expose the underlying…
5 Free Tools Every Marketer Must-Have
As marketers, we all have our favorite tools to ease our daily workload. But some tools can be a huge investment, especially when you’re an independent contractor, entrepreneur or small company that doesn’t have the money to allocate for expensive methods. I’m always looking for the most efficient and affordable…
A Message from the President
Dear Philly marketers, I'm pleased to share that our chapter has officially completed our re-brand journey as the new AMA Philadelphia. Our chapter will continue to prepare today's marketers for tomorrow's opportunities by providing education, connections, and empowerment, but you can now expect to see a fresh, modern look to…