Marketing in the Era of Programmatic Consumption
We call them contextual apps, but they’re much more. They’re… Read More »Marketing in the Era of Programmatic Consumption
We call them contextual apps, but they’re much more. They’re… Read More »Marketing in the Era of Programmatic Consumption
According to Marketo, 71% of CEOs at large companies say… Read More »How Marketing Technology Can Help Bridge the Sales/Marketing Divide
When it comes to concept testing, I’d argue that the… Read More »5 Ways That Concept Testing Data Informs Marketing Messaging
Even as the global economy and established businesses continue to… Read More »The Uber-All Economy
In the quest for brand ubiquity, the goal for marketers… Read More »Periscope Is Ushering in the Coming Content Renaissance
You ask customers for their e-mails, their phone numbers and… Read More »Rage Against the (Marketing) Machine
Everyone in the corporate world today wants to be considered… Read More »What Makes Marketing Strategic?
When is a running shoe a piece of digital technology?… Read More »How to Ensure That Creativity Results in Conversion
“There is something at work in my soul which I… Read More »The Frankenstein Conundrum