In recent years, the terms “omnichannel,” “cross-channel” and “multichannel” have evolved as hot-button terms for marketers striving to drive connections with the modern consumer. As our framework for channels and devices continues to broaden, so, too, does the strategy and technology stack needed to deliver the right content, in the…
You ask customers for their e-mails, their phone numbers and their addresses. You ask them to provide you with feedback, take your surveys or rate your service on a scale from one to 10. You ask your customers to follow you on social media channels, “like” your content and engage…
“There is something at work in my soul which I do not understand. I am practically industrious—painstaking, a workman to execute with perseverance and labour—but besides this there is a love for the marvellous, a belief in the marvellous, intertwined in all my projects, which hurries me out of the…