AMA Philly's Executive Circle Series: "B2B: Make Your Sales Reps Sing Your Praises" Looking to make sure sales has the same buy-in as your marketing department? Look no further than AMA Philadelphia's next Executive Circle Breakfast event on Tuesday, April 25 . No Selling. Just Valuable Marketing Strategies From Seasoned…
Looking to advance your career? An accomplished AMA Philadelphia member shares the marketing skills that will help you stand out. College marketing courses, certifications, and ongoing education focus on tried-and-true strategies, best practices, and new technology. These are a critical foundation. Staying up to date on new marketing techniques and…
Series #2: The New Chameleons: How to Connect with Consumers Who Defy CategorizationBy Michael Solomon Are you a marketer who needs new ways of reaching and engaging customers in today’s changing landscape? Michael Solomon “wrote the book” on understanding consumers — literally. Hundreds of thousands of business students have read…
A highlight of the acclaimed Marketing Leadership Series hosted by AMA Philadelphia, the event will be a celebration of marketing and an opportunity to learn from the industry’s finest (Philadelphia, PA – March 24, 2017) – The Philadelphia Chapter of the American Marketing Association (AMA Philadelphia) invites the local marketing…
In 1937 two organizations, The National Association of Marketing Teachers and The American Society of Marketing, came together to create what we now know as The American Marketing Association. The goal of the merger was to find ways of lowering the cost of marketing, address criticisms against marketing and find…
This post is the first in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Have you built or rebuilt your website recently? If the experience was positive, it’s likely that the project started with an excellent design goal, the goal was achieved and…
Over the past few years, corporate social responsibility (CSR) has become a buzzword among brands—companies want consumers to know that, in both big and small ways, they are giving back to the community. Millennials are increasingly interested in CSR efforts, and brands are responding in kind. More and more studies…
For all the focus on Big Data and its opportunities, most marketers are far from realizing its potential. Here’s a dirty little secret: Marketing professionals are still plagued by bad information and an inability to use data to its full advantage. They’re struggling to create an omni-channel, personalized strategy that…
Getting closer to the customer is the goal of every business these days. Today’s social networked, device-driven, always-on world makes it possible for companies to know more about customers and be in better touch with them than ever before. The problem is that most companies face big stumbling blocks that…