Getting Your Social Media Marketing Right
As an executive marketer developing a social media plan, you’ve got questions! Our expert panelists have answers.
What We’re Reading … Marketing Strategy
Series #3: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant By W. Chan Kim and Renée Mauborgne Do you remember Marketing 101? In it, we learned the four pillars of marketing — product, price, placement and promotion. However, with burgeoning social media, the…
Maximizing B2B Marketing and Sales
AMA Philly's Executive Circle Series: "B2B: Make Your Sales Reps Sing Your Praises" Looking to make sure sales has the same buy-in as your marketing department? Look no further than AMA Philadelphia's next Executive Circle Breakfast event on Tuesday, April 25 . No Selling. Just Valuable Marketing Strategies From Seasoned…
3 Essential Marketing Skills They Don’t Teach You In College
Looking to advance your career? An accomplished AMA Philadelphia member shares the marketing skills that will help you stand out. College marketing courses, certifications, and ongoing education focus on tried-and-true strategies, best practices, and new technology. These are a critical foundation. Staying up to date on new marketing techniques and…
5 Free Tools Every Marketer Must-Have
As marketers, we all have our favorite tools to ease our daily workload. But some tools can be a huge investment, especially when you’re an independent contractor, entrepreneur or small company that doesn’t have the money to allocate for expensive methods. I’m always looking for the most efficient and affordable…
Top 10 Reasons to Join AMA Philadelphia
As a marketing professional, you probably see lots of click-bait attempts to get your attention every day. Thanks for clicking this one; I promise I won’t waste your time. As a marketing professional in Philly, you should be a member of AMA Philadelphia. The American Marketing Association is the essential…
What I Learned at AMA’s State of Marketing Event
By Lisa Joachim, AMA Philadelphia Volunteer Why did I attend the AMA Philadelphia event – The State of Marketing? Several reasons: Networking – meeting new people Talking to fellow social group about what is going on in marketing (new trends) – and beyond Catching up with some old friends The event…
Russ Klein, AMA CEO, to Deliver 2017 State of Marketing Address
A highlight of the acclaimed Marketing Leadership Series hosted by AMA Philadelphia, the event will be a celebration of marketing and an opportunity to learn from the industry’s finest (Philadelphia, PA – March 24, 2017) – The Philadelphia Chapter of the American Marketing Association (AMA Philadelphia) invites the local marketing…
A Defining Moment in Marketing History
In 1937 two organizations, The National Association of Marketing Teachers and The American Society of Marketing, came together to create what we now know as The American Marketing Association. The goal of the merger was to find ways of lowering the cost of marketing, address criticisms against marketing and find…
Five Tips for a Better Website Design Experience
This post is the first in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Have you built or rebuilt your website recently? If the experience was positive, it’s likely that the project started with an excellent design goal, the goal was achieved and…