Philadelphia’s AMA student chapters are becoming the center of the marketing universe. We often talk about the future of marketing, but without these students, a marketing future wouldn’t exist. We think it’s high time that we spotlight some of the best and brightest from Philly’s remarkable AMA Student Chapters. For…
Looking to advance your career? An accomplished AMA Philadelphia member shares the marketing skills that will help you stand out. College marketing courses, certifications, and ongoing education focus on tried-and-true strategies, best practices, and new technology. These are a critical foundation. Staying up to date on new marketing techniques and…
During these crazy times, many young professionals, are grasping at all the content they can to hone in on fundamental digital marketing skills. Whether you just graduated, or you're trying to find the perfect internship, it can be intimidating to enter the workforce as a young professional. Arming yourself with…
Across the country, and here in the Philadelphia area, we are witnessing tragic events in the senseless deaths of George Floyd, Ahmaud Arbery, and many others. These tragedies bring to the forefront the deep inequalities and injustices that Black Americans have faced every day for generations. They expose the underlying…
As a marketing professional, you probably see lots of click-bait attempts to get your attention every day. Thanks for clicking this one; I promise I won’t waste your time. As a marketing professional in Philly, you should be a member of AMA Philadelphia. The American Marketing Association is the essential…
A highlight of the acclaimed Marketing Leadership Series hosted by AMA Philadelphia, the event will be a celebration of marketing and an opportunity to learn from the industry’s finest (Philadelphia, PA – March 24, 2017) – The Philadelphia Chapter of the American Marketing Association (AMA Philadelphia) invites the local marketing…
What does the term “contract work” make you think of? For many professionals, the phrase evokes images of underpaid and overworked internships, unreliable freelance gigs that could disappear at any moment, or soul-sucking temp jobs in dim, dull offices. It’s understandable that marketers would have a similar perspective; but if…
There is no doubt that the digital age has ushered in a new approach to how companies interact with clients and customers, and with it comes the need for never-before-seen skill sets. As companies attempt to keep pace with and surpass the competition, new C-suite positions are quickly emerging. Chief…
In 2014, the evolution of technology made content more targeted and engaging, helped marketers uncover valuable insights about their target customers, and made it easier than ever to determine return on investment. And this year, it looks like this evolution won’t be slowing down. For the modern CMO, it’s easy…
When I was in college, my older brother’s friend in a golf foursome advised me: “Russ, 90% of the people you will encounter in business are deadbeats. Wake up, show up and follow up, and you will have those 90% in your rearview mirror before your first good idea.” Forty…