American Marketing Association Philadelphia - Answers in Action™

Seven Marketing Career Killers and How to Avoid Them

Believing in bogus platitudes, falling into cognitive bias, clustering into cliques and four other things that could stop your marketing career in its tracks “Those who cannot remember the past are condemned to repeat it,” Italian philosopher George Santayana famously said. In the workplace, the saying may as well be, “Those who cannot…

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6 Moves That Can Make (or Break) Your Career on Twitter

To help wade through the world of Twitter and avoid having a tweet-gone-wrong forever saved in the Library of Congress, three social media professionals weigh in with some tips on what career marketers should do and s​hould avoid on the decade-old, yet always evolving, social media platform. 3 Things to Avoid…

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​Seven Marketing Career Killers and How to Avoid Them

Believing in bogus platitudes, falling into cognitive bias, clustering into cliques and four other things that could stop your marketing career in its tracks “Those who cannot remember the past are condemned to repeat it,” Italian philosopher George Santayana famously said. In the workplace, the saying may as well be, “Those who cannot…

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Are Creative Résumés Risky for Marketers?

A young marketing professional named Lukas Yla was visiting San Francisco recently and, in an effort to land a dream job, posed as a Postmates delivery man and delivered boxes of donuts to executives at tech companies. His résumé was located inside the box. As of the beginning of October, Yla—previously a…

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How to Stand Out As a Marketing Job Applicant

Having a strategy for finding, applying to and landing the job you want is critical in an ever-crowding applicant pool for sought-after marketing jobs The marketing and ad tech industry is valued at more than $110 billion according to U.S. aggregate revenue data. Revenue has increased every year since 2010.…

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Russ Klein, AMA CEO, to Deliver 2017 State of Marketing Address

A highlight of the acclaimed Marketing Leadership Series hosted by AMA Philadelphia, the event will be a celebration of marketing and an opportunity to learn from the industry’s finest (Philadelphia, PA – March 24, 2017) – The Philadelphia Chapter of the American Marketing Association (AMA Philadelphia) invites the local marketing…

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Is Our Love/Hate Relationship With Technology Changing?

Is Our Love/Hate Relationship with Technology Changing?

It’s perennial. Corporate insights professionals worry that they face a diminished role—if not outright elimination as a team—driven in part by new technology. It’s reflected in annual barometers of the market insights business on whether and why professionals feel they do not have a seat at the table among leadership…

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Contract Work Might Be Your Next Great Career Move

Contract Work Might Be Your Next Great Career Move

What does the term “contract work” make you think of? For many professionals, the phrase evokes images of underpaid and overworked internships, unreliable freelance gigs that could disappear at any moment, or soul-sucking temp jobs in dim, dull offices. It’s understandable that marketers would have a similar perspective; but if…

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The New Marketing Leader

There is no doubt that the digital age has ushered in a new approach to how companies interact with clients and customers, and with it comes the need for never-before-seen skill sets. As companies attempt to keep pace with and surpass the competition, new C-suite positions are quickly emerging. Chief…

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5 New Year’s Resolutions for Every CMO

In 2014, the evolution of technology made content more targeted and engaging, helped marketers uncover valuable insights about their target customers, and made it easier than ever to determine return on investment. And this year, it looks like this evolution won’t be slowing down. For the modern CMO, it’s easy…

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