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The Smartest Investment In Your Marketing Career

“For people who are committed to a career in marketing, joining the American Marketing Association (AMA) is the smartest investment you can make in your success. How can I possibly back this up? I’m happy to share my own membership story. Just ask me.” 

– Matt Roberts, President, AMA Philadelphia 

With over 250,000 members and more than 1,100 chapters across the globe, the American Marketing Association (AMA) is the world’s largest professional association for marketers. The AMA helps its members advance their careers by providing them with networking opportunities, expert workshops, and access to industry resources.

AMA, Philadelphia Chapter Connects Local Professionals

The Philadelphia AMA Chapter is a key partner and resource for marketers in the Greater Delaware Valley region. Learn more about the Chapter’s Mission and Leadership, and see  below for the incredible benefits of joining your local AMA!

Philadelphia AMA Membership Benefits

“Simply put, there is no better way to make the kind of career-long connections, to enhance your skills and understanding of new tactics and strategies, and to disaster-proof your livelihood, than engaging with peer professionals locally through our chapter, “ explained Matt Roberts, President of AMA Philadelphia. “The few dollars you invest, and the relatively few hours you allocate, to your community and your network will ensure you’ll be among the more successful members of our profession. “

AMA Philly offers a variety of benefits, including:

  • Professional development: Your AMA membership gives you access to the latest industry research and best practices through publications, conferences and workshops. You can also join specialized groups that focus on specific areas such as marketing analytics or digital marketing technology.
    • Collegiate Community Resources: The Philadelphia AMA Chapter is proud to partner with local universities to support undergraduate marketing students with a variety of resources and opportunities. 
  • Networking Events: Philly AMA hosts a variety of events where members can build relationships over common interests. Expanding your local network can lead to new business opportunities and give you new perspectives that enhance your day-to-day.
  • Exclusive Perks: Members are eligible for special discounts on products and services through partnered organizations.
  • Volunteering: Members can give back to the local marketing community and support the Philadelphia AMA Chapter while honing their skills through service opportunities on a range of teams.

Professional Development

“With the marketing landscape changing so rapidly, it’s great to have local contacts with whom to collaborate,” said Sharon Aitcheson, VP Membership. “We’re all strategizing on how best to leverage new social channels, incorporate AI, and manage data privacy changes. There’s never been a better time to join the Philadelphia AMA community.”

–Sharon Aitcheson, Vice President of Membership

Here’s three benefits that help keep your marketing knowledge up to date:

  1. Research & Publications: As a member, you’ll have unlimited access to five publications. These journals offer up-to-date research on marketing topics like consumer behavior and advertising effectiveness.
  1. Advanced Education: In partnership with the Digital Marketing Institute, the AMA has provided the most up-to-date lesson plans. When you complete one of the digital marketing certifications listed below, you will become dually certified with the AMA and DMI.
  • Digital Marketing Expert
  • PCM® Content Marketing
  • PCM® Marketing Management

Plus, you’ll get 24/7 access to hundreds of hours of on-demand training. Hone your skills in everything from Marketing Automation to Conversion Rate Optimization.

  1. Events, Conferences, and Webinars: The American Marketing Association hosts a variety of events, including regional conferences and national seminars. These events are great opportunities to learn from experts, deep dive into specific subject matter, and network with peers.

Collegiate Relations

The Philadelphia AMA Chapter is proud to collaborate with Temple University and St. Joseph’s University to support and develop the next generation of marketers. Resources available include:

  • Resume Reviews
  • Interview Preparation
  • Career Mentorship

Networking Opportunities

The Philadelphia AMA organizes monthly meet-ups to bring together local members, and even with other relevant organizations. These are great places to get introduced to marketing leaders in all industries, share ideas, connect and collaborate.

Exclusive Perks

The AMA also offers discounts on professional and personal products and services that can help you with your own marketing efforts. You can find more details on partner programs here.

  • SoFi – SoFi is offering members special discounts on student loan refinancing and personal loans.
  • Lenovo – Save up to 30% off the everyday public web price, with access to special flash sales.
  • UPS – Members now have access to new and improved flat rate pricing with savings of 50% on Domestic Next Day/Deferred Shipping
  • ODP Business Solutions™ – Save up to 75% off regular prices on our Best Value List of preferred products. Plus receive free next day delivery on qualifying orders of $50 or more.
  • The AMA Shop – The AMA Shop powered by Consolidus, offers promotional products, branded apparel, banners & displays, and print materials. Plus, AMA members receive FREE standard shipping on your orders.

Volunteering

Members can collaborate and help support the local marketing industry in Philadelphia by serving on one of several groups. It’s a great way to develop new marketing skills, build resume credentials, and meet new people! Volunteer Committees include:

  • Marketing Communications
  • Membership
  • Programming & Events
  • Sponsorship
  • Collegiate Relations
  • Volunteer Engagement

How to Join AMA Philly

Become part of a dynamic local marketing group and the pre-eminent community devoted to marketing thought leadership in the world. Our members are equipped to spark creativity, better serve their customers, and lead with confidence.

“The bottom line?” said Roberts. “For dedicated marketers, the ROI in an AMA membership will both surprise and delight you for years to come.”

 

Click here to to join today!

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