Mr. Roberts is Senior Corporate Marketing Manager for Astrix, Inc., the market leader in dedicated digital transformation, specialized staffing, and professional services for science-based enterprises and government agencies. In this capacity, he helps create and drive messaging, positioning, market analysis, and sales enablement for the corporate brand and its growing array of professional services.
Prior to his current role, he was Principal Consultant at Swiftward, a consultancy providing strategic planning, market penetration, share expansion, customer acquisition and engagement programs for clients in the biomedical and life science research equipment, healthcare, pharmaceutical, nutritional, and personal care products sectors.
His career spans the breadth of the medicine lifecycle, from developing investigator intranets enabling early phase research by academic institutions and commercial clinical research organizations (CROs), to the development, marketing, professional educational programs for clinicians and patients. He brings to each project award-winning experience with emerging, established, and blockbuster brands.
He served as Vice President for National Sales & Marketing for Quip Laboratories, a leader in biosafety and facility hygiene products. He was Senior Consultant at marketing consultancy MJRC, Vice President of Product Development & Marketing for InfoMedTek, a producer of SaaS products for the clinical care sector, and Director of CenturyLink’s National Healthcare Solutions Center that produced HIT solutions for hospitals, clinics, and medical offices nationwide.
Mr. Roberts developed his firsthand insights into clinical patient care in the Marketing departments of a staff model HMO, a community hospital, and a Utilization Review/Medical Case Management firm.
Currently serving his fourth term, he is also a past President of the American Marketing Association’s (AMA) Philadelphia chapter, which previously awarded him the AMA’s Marketer of the Year Award for excellence in both Customer Specific Marketing and Corporate Branding. He has served as a judge for other AMA chapters’ awards, and guest lectures in both Marketing and Market Research at Philadelphia-area universities.
Mr. Roberts is a graduate of The George Washington University and earned a graduate Certificate in Product Marketing Management jointly awarded by Saint Joseph’s University – Erivan K. Haub School of Business and the American Marketing Association’s Philadelphia Chapter.