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American Marketing Association Philadelphia - Answers in Action™


It takes a village. Great work does not happen in isolation – and our board members take this truth to heart. The following individuals serve as senior-level chapter leaders, volunteering their time and expertise to keep AMA Philadelphia a strong marketing partner in our region.


Matt Roberts, President

Mr. Roberts is a Principal Consultant at Swiftward, a consultancy providing strategic planning, market penetration, expansion, and engagement programs for clients in the pharmaceutical, nutritional, personal care, life science, and biomedical research sectors. He has worked with emerging, established, and blockbuster brands across a broad spectrum of therapeutic areas. He formerly served as VP, National Sales & Marketing for Quip Laboratories, VP of Product Development & Marketing for InfoMedTek, and Director of CenturyLink’s National Healthcare Solutions Center. A previous past president of AMA Philadelphia, he is a recipient of the AMA’s Marketer of the Year Award for excellence in both Customer Specific Marketing and Corporate Branding. He has served as a judge for AMA chapter awards, nationally, and guest lectures in Marketing at Philadelphia-area universities.


Jenna Armato, Executive Director

jenna-armatoJenna is a John Maxwell Certified Growth & Success Coach. She joined the John Maxwell Team in 2017 with the mission to facilitate growth in the lives of others.  Jenna coaches, individuals, businesses and non-profit organizations in Leadership Development, Growth & Resilience, and Effective Communications. She works with clients virtually and in person to equip them with tools, training and strategies to uncover and identify opportunities for growth and create new results in their lives and their organizations. As a DISC Certified Consultant, Jenna helps people leverage awareness of behavioral styles of themselves and others to strengthen connection, collaboration, and communication in every area of their lives at home, at work and in the community. Prior to becoming a certified John Maxwell Team member, Jenna spent 20 years working in the advertising and marketing industries, developing relationship, content and engagement strategies both online and offline. She combines her passion and expertise in growth facilitation with her extensive marketing background and often provides Thinking Partner sessions for businesses and non-profit organizations. Jenna is a John Maxwell certified Coach, Speaker and Trainer, a DISC certified Consultant, and a Licensed teacher through the Empowered Living Community.

Jenna serves as the Executive Director of the Philadelphia American Marketing Association, she serves on the Board for the TriCounty Community Network, (TCN), and the Board of Trellis for Tomorrow. Jenna also serves as the Leadership TriCounty Director for the TriCounty Area Chamber of Commerce, a Faculty Member for the Empowered Living Teaching Team, she serves on the Executive Coaching Team for Paul Martinelli, Co-Founder of the John Maxwell Team, and is a charter member of the WomenWillpower organization. Jenna serves on the President’s Advisory Council for the John Maxwell Team Marketing Solutions Group.


Diana Dopheide, Vice President, Programming

Diana is a recent communications graduate from Penn State University. She has a background in social media, writing and event marketing. Diana joined the AMA to further her professional experience as she prepares for a successful career in the world of marketing. She previously served on the MarComm team as the social media director.





Frank Dolfe, Vice President, Marketing Communications

Frank is the Marketing Operations Manager for J.W. Pepper & Son, Inc., the world’s largest sheet music retailer, where he leads a team responsible for marketing strategy, campaign planning, SEO, marketing automation, analytics, and is also an agile product owner for their e-commerce site. He has over a dozen years of experience leading marketing teams and is also an avid musician with a background in music education. Frank is a Professional Certified Marketer through the American Marketing Association and was drawn to the AMA by their dedication to preparing today’s marketers for tomorrow’s opportunities. He’s grateful to be serving alongside such a talented team committed to meeting the professional needs of marketers across the Greater Philadelphia area.

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