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American Marketing Association Philadelphia - Answers in Action™

Contract Work Might Be Your Next Great Career Move

What does the term “contract work” make you think of? For many professionals, the phrase evokes images of underpaid and overworked internships, unreliable freelance gigs that could disappear at any moment, or soul-sucking temp jobs in dim, dull offices. It’s understandable that marketers would have a similar perspective; but if…

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The New Marketing Leader

There is no doubt that the digital age has ushered in a new approach to how companies interact with clients and customers, and with it comes the need for never-before-seen skill sets. As companies attempt to keep pace with and surpass the competition, new C-suite positions are quickly emerging. Chief…

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5 New Year’s Resolutions for Every CMO

In 2014, the evolution of technology made content more targeted and engaging, helped marketers uncover valuable insights about their target customers, and made it easier than ever to determine return on investment. And this year, it looks like this evolution won’t be slowing down. For the modern CMO, it’s easy…

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Equipped to Win

When I was in college, my older brother’s friend in a golf foursome advised me: “Russ, 90% of the people you will encounter in business are deadbeats. Wake up, show up and follow up, and you will have those 90% in your rearview mirror before your first good idea.” Forty…

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Curiosity and Gratefulness

In my last three posts, I shared three of the concepts that have enabled my teams’ successes in marketing: design targeting, tension-based creative briefs, and grounding the concept of social currency in mathematical business impacts. You might describe these as marketing practices. However, to be successful, you need more than…

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Employing Empowerment

I’m a perfectionist and it can be hard to put pen to paper—or fingers to keyboard—and write something. Take this blog, for example: I’m thrilled to have finally made the commitment to undertake this ongoing open letter because I’ve been procrastinating about doing so for years. Apparently, there are more…

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Fostering Success

As the new leader of the American Marketing Association, it is a privilege to have your attention. I hope that you’ll stick with me because if you’re a professional marketer, academic scholar or aspiring student, my purpose in life is to inspire you, and to spur you on to greater…

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Inspiring ‘Next Practices’

I dream of a day when societies around the planet all have expanding and prospering middle classes, and that a certain quality of life is available to everyone. Inside of those vibrant economies will be the energy, innovation and force of marketing. In this dream, the esteem with which the…

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Welcome to the AMA Blog

Welcome to the AMA’s new thought leadership blog. We’ve created a forum for expert ideas, opinions and commentary on the latest in marketing. Each week, we’ll bring you exclusive insights from AMA leaders, executives in marketing and research, and leading thinkers in academia who’ve so kindly stepped up to share…

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