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American Marketing Association Philadelphia - Answers in Action™

Russ Klein, AMA CEO, to Deliver 2017 State of Marketing Address

A highlight of the acclaimed Marketing Leadership Series hosted by AMA Philadelphia, the event will be a celebration of marketing and an opportunity to learn from the industry’s finest (Philadelphia, PA – March 24, 2017) – The Philadelphia Chapter of the American Marketing Association (AMA Philadelphia) invites the local marketing…

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Ad Blocking: The Path We Have Chosen

Everyone is buzzing right now about ad-blocking technology. Apple is inserting it into the next version of iOS. The Washington Post is blocking ad blockers. Industry pundits are calling it a monumental shift and a huge opportunity. I am assuming that it’s only a matter of days before the presidential…

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Marketing Lessons From March Madness

My name is Dave Rosenberg, and I have a problem: I am addicted to the game of basketball. I played on organized teams from grammar school through college, but when my cross-over dribble wouldn’t cross and no one looked at my “no look” pass, I began to coach—first my daughter…

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