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American Marketing Association Philadelphia - Answers in Action™

Marketing Mix @ 6

Thursday, April 25, 2019 | 6:00 - 9:00 p.m. | Cavanaugh's Rittenhouse Join AMA Philadelphia for drinks and networking! Network with marketing professionals in your area and learn more about AMA Philadelphia. Our members come from both B2B and B2C, representing products, technologies, and services, with a solid core in…

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Super Bowl Smackdown

Super Bowl Smackdown  February 6 @ 6-9 p.m. Victory Beer Hall (Xfinity Live!) It’s the biggest game of the season and the brightest stage of the year! It's the one time you’ll hear people say, “I only watch for the commercials.” AMA Philadelphia captures all the excitement and creativity of…

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Marketing Mix @ 6

Join AMA Philadelphia for drinks and networking to close out 2018! Network with marketing professionals in your area and learn more about AMA Philadelphia. Our members come from both B2B and B2C, representing products, technologies, and services, with a solid core in mid-market and involvement from virtually every key industry…

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Why Sales Reps are the Best Marketers in Your Company

Every marketing playbook begins with “know your target market.” It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job. And for good reason. Knowing your target market is critical to generating traffic or converting sales. But…

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Why Inbound Marketing Fails (and How to Guard Against It)

There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many times, it doesn’t. Or at least, it takes too long. Crafting an inbound campaign requires audience targeting, multiple forms of…

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6 Engagement Marketing Metrics & How to Improve Them

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers…

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