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American Marketing Association Philadelphia - Answers in Action™

25 Marketing Books You Should Be Reading

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Often, these books offer…

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10 Places to Take Photoshop Classes Online

No matter what you’re selling, images are a critical component of your marketing strategy. From website design and blog-featured images to custom graphics and paid ads, images are a reflection of your brand wherever people see them. Being able to edit photos in Photoshop gives you the power to develop…

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Why Presentation Skills Are Important in Marketing

What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even…

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A Marketer’s Guide to Working Remotely

Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While…

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Disabilities Matter: Making Inclusive Marketing

Disabilities Matter: Making Inclusive Marketing Presented by: Aubrie Lee, Brand Manager, Google Register here: https://www.eventbrite.com/e/disabilities-matter-making-inclusive-marketing-tickets-144517354297 According to the United Nations, people with disabilities are the largest minority group in the world, and the World Health Organization measures the audience size at 15% of the world’s population or over 1 billion people. The…

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How to Get Podcast Sponsors

Let’s be honest: It’s tough-going running a podcast. From content generation to editing, there’s a considerable amount of effort involved. Wouldn’t it be great if you could get paid for all this hard work? Well, you can if you secure podcast sponsors. With the help of a podcast sponsor, you…

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