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American Marketing Association Philadelphia - Answers in Action™

How Marketing Siloing May Be Ruining Your Business

According to Investopedia, a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.”In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing…

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The 6 Best Digital Marketing Companies of 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too.  With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the…

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Marketing Department of One Postponed

Event Postponed The AMA Marketing Department of One training session scheduled for March 26-27 in Philadelphia, has been postponed due to the rapid developments regarding COVID-19. Your Options Move to the rescheduled date.  We hope you’ll consider attending the AMA Marketing Department of One training session rescheduled for August 10-11, 2020,…

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How to Find Your Target Audience

When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those…

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A Message to the AMA Philadelphia Community

Across the country, and here in the Philadelphia area, we are witnessing tragic events in the senseless deaths of George Floyd, Ahmaud Arbery, and many others.  These tragedies bring to the forefront the deep inequalities and injustices that Black Americans have faced every day for generations.  They expose the underlying…

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Marketing Mix @ 6 – 12/5

Join AMA Philadelphia for pre-holiday networking and happy hour drinks! Thursday, December 5, 2019 | 6:00 - 9:00 pM Fox and Hound | 1501 Spruce Street, Philadelphia, PA 19146 Join us for the opportunity to... Make connections with local marketers and AMA members from the Philadelphia area. Enjoy complementarity appetizers & cash bar…

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The One Thing Every Marketer Should Do

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates…

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Marketing Mix @ 6

Join AMA Philadelphia for networking and happy hour drinks! Marketing Mix @ 6 Thursday, September 19, 2019 6:00PM - 9:00PM Jet Wine Bar Looking to make great professional connections in the Philadelphia area? Come network with marketing professionals and learn more about AMA and our chapter. Our members come from…

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