Why You Need to Revisit Your Personas
A Smart Blog Content Strategy Begins With A Better Persona… Read More »Why You Need to Revisit Your Personas
marketing
The Smartest Investment In Your Marketing Career
“For people who are committed to a career in marketing,… Read More »The Smartest Investment In Your Marketing Career
Maximizing B2B Marketing and Sales
AMA Philly’s Executive Circle Series: “B2B: Make Your Sales Reps… Read More »Maximizing B2B Marketing and Sales
Philadelphia AMA Student Spotlight: Michael J. Breen
Philadelphia’s AMA student chapters are becoming the center of the… Read More »Philadelphia AMA Student Spotlight: Michael J. Breen
3 Essential Marketing Skills They Don’t Teach You In College
Looking to advance your career? An accomplished AMA Philadelphia member… Read More »3 Essential Marketing Skills They Don’t Teach You In College
Ask A Philadelphia Marketing Pro: Series #2
“Ask a Philadelphia Marketing Pro” is a series of bite-size interviews with local marketing experts throughout the Philly, Greater Delaware Valley, and South Jersey regions. Follow this AMA Philadelphia series to learn who the movers and shakers are in our area (and perhaps pick up a few marketing tips)!
What We’re Reading … Engaging the New Consumer
Series #2: The New Chameleons: How to Connect with Consumers… Read More »What We’re Reading … Engaging the New Consumer
Are You Ready to Be a Marketing Manager?
You’re no longer the new kid on the block —… Read More »Are You Ready to Be a Marketing Manager?
Ask a Philadelphia Marketing Pro: Series #1
Philadelphia and South Jersey native, Cass M. Bailey, is the CEO of Slice Communications and the founder and current Chairwoman of Social Media Day, Inc. Bailey has more than 20 years in marketing communications and recently was a panelist for Super Bowl Smackdown. She spent some time with AMA Philly to talk about her community work in Philadelphia, her long-term goals for Social Media Day, Inc., and more.
Super Bowl Commercials – The Stats at Stake
For most Americans, the Super Bowl is an unofficial, national… Read More »Super Bowl Commercials – The Stats at Stake