“For people who are committed to a career in marketing, joining the American Marketing Association (AMA) is the smartest investment you can make in your success. How can I possibly back this up? I'm happy to share my own membership story. Just ask me." - Matt Roberts, President, AMA Philadelphia …
AMA Philly's Executive Circle Series: "B2B: Make Your Sales Reps Sing Your Praises" Looking to make sure sales has the same buy-in as your marketing department? Look no further than AMA Philadelphia's next Executive Circle Breakfast event on Tuesday, April 25 . No Selling. Just Valuable Marketing Strategies From Seasoned…
Philadelphia’s AMA student chapters are becoming the center of the marketing universe. We often talk about the future of marketing, but without these students, a marketing future wouldn’t exist. We think it’s high time that we spotlight some of the best and brightest from Philly’s remarkable AMA Student Chapters. For…
Looking to advance your career? An accomplished AMA Philadelphia member shares the marketing skills that will help you stand out. College marketing courses, certifications, and ongoing education focus on tried-and-true strategies, best practices, and new technology. These are a critical foundation. Staying up to date on new marketing techniques and…
Series #2: The New Chameleons: How to Connect with Consumers Who Defy CategorizationBy Michael Solomon Are you a marketer who needs new ways of reaching and engaging customers in today’s changing landscape? Michael Solomon “wrote the book” on understanding consumers — literally. Hundreds of thousands of business students have read…
You're no longer the new kid on the block — you've done the entry-level grunt work, held a few associate positions, and have a slew of marketing knowledge under your belt. Is it time to set your sights higher and aim for that first leadership role? We've prepared a handy…
For most Americans, the Super Bowl is an unofficial, national holiday. Even if you’re not a football fan or the game turns out to be a dud, most agree it’s worth it just to see the ads. And every year, companies shell out millions of dollars to obtain a mere…
Disabilities Matter: Making Inclusive Marketing Presented by: Aubrie Lee, Brand Manager, Google Register here: https://www.eventbrite.com/e/disabilities-matter-making-inclusive-marketing-tickets-144517354297 According to the United Nations, people with disabilities are the largest minority group in the world, and the World Health Organization measures the audience size at 15% of the world’s population or over 1 billion people. The…