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American Marketing Association Philadelphia - Answers in Action™

Ask A Philadelphia Marketing Pro: Series #2

“Ask a Philadelphia Marketing Pro” is a series of bite-size interviews with local marketing experts throughout the Philly, Greater Delaware Valley, and South Jersey regions. Follow this AMA Philadelphia series to learn who the movers and shakers are in our area (and perhaps pick up a few marketing tips)!
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Contract Work Might Be Your Next Great Career Move

What does the term “contract work” make you think of? For many professionals, the phrase evokes images of underpaid and overworked internships, unreliable freelance gigs that could disappear at any moment, or soul-sucking temp jobs in dim, dull offices. It’s understandable that marketers would have a similar perspective; but if…

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The New Marketing Leader

There is no doubt that the digital age has ushered in a new approach to how companies interact with clients and customers, and with it comes the need for never-before-seen skill sets. As companies attempt to keep pace with and surpass the competition, new C-suite positions are quickly emerging. Chief…

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5 New Year’s Resolutions for Every CMO

In 2014, the evolution of technology made content more targeted and engaging, helped marketers uncover valuable insights about their target customers, and made it easier than ever to determine return on investment. And this year, it looks like this evolution won’t be slowing down. For the modern CMO, it’s easy…

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