“For people who are committed to a career in marketing, joining the American Marketing Association (AMA) is the smartest investment you can make in your success. How can I possibly back this up? I'm happy to share my own membership story. Just ask me." - Matt Roberts, President, AMA Philadelphia …
Looking to advance your career? An accomplished AMA Philadelphia member shares the marketing skills that will help you stand out. College marketing courses, certifications, and ongoing education focus on tried-and-true strategies, best practices, and new technology. These are a critical foundation. Staying up to date on new marketing techniques and…
Is the key solution to that critical marketing project eluding you? Or maybe you’re frustrated with your job search or that coworker who always seems to be slacking when you need something? Then get off LinkedIn, halt the endless online research and emails, and talk it out! As Frances Frei,…
“When people think about marketing, they think New York City and big ad agencies,” said Jim Thompson, Assistant Professor of Marketing, at Temple University, Fox School of Business.”[But at this year’s International Collegiate Conference], Philly’s student chapters looked like the center of the marketing universe.” When more than 1,000 aspiring…
You're no longer the new kid on the block — you've done the entry-level grunt work, held a few associate positions, and have a slew of marketing knowledge under your belt. Is it time to set your sights higher and aim for that first leadership role? We've prepared a handy…
During these crazy times, many young professionals, are grasping at all the content they can to hone in on fundamental digital marketing skills. Whether you just graduated, or you're trying to find the perfect internship, it can be intimidating to enter the workforce as a young professional. Arming yourself with…
What does the term “contract work” make you think of? For many professionals, the phrase evokes images of underpaid and overworked internships, unreliable freelance gigs that could disappear at any moment, or soul-sucking temp jobs in dim, dull offices. It’s understandable that marketers would have a similar perspective; but if…
There is no doubt that the digital age has ushered in a new approach to how companies interact with clients and customers, and with it comes the need for never-before-seen skill sets. As companies attempt to keep pace with and surpass the competition, new C-suite positions are quickly emerging. Chief…
In 2014, the evolution of technology made content more targeted and engaging, helped marketers uncover valuable insights about their target customers, and made it easier than ever to determine return on investment. And this year, it looks like this evolution won’t be slowing down. For the modern CMO, it’s easy…