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Winning the Name Game – How to Create Unforgettable Names (even during a COVID crisis)
October 7, 2020 @ 1:00 pm - 2:00 pm
About this Event
Join Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create Unforgettable names.
It doesn’t matter if you are naming a healthy snack, a toothpaste, a car, a financial technology or even a new company, creating a great name is imperative in today’s competitive market. Find out the secrets to creating great names and ensuring they are legally protectable as trademarks. Learn how to reach your key audiences thru naming, learn how to ensure the name you choose is trademarkable, and make sure your brands are speaking the right language in this global world.
1) How a successful naming project delivers business success
2) How to address audiences from the inside out
3) The role of trademarks in naming
4) It’s a global world – are your brands speaking the right language?
5) Important things you can do to make your brand relevant in the current conditions or conditions around the corner
About Your Speaker:
Mollie Young, Naming and Branding Expret at Name Tag International Inc
Mollie has over 30 years of strategic branding experience, working with many global companies across all sectors including Cargill, Teva, Boston Scientific, General Motors, Land O’Lakes, Procter & Gamble, McDonald’s, General Electric, 3M, Whirlpool, Deluxe, Siemens, Monsanto/Bayer, General Mills, Honeywell, Wyeth/Pfizer, Sanofi Pasteur, etc.
She is a frequent speaker and panelist on topics including brand strategy, global naming, rebranding, consumer trends, branding trends and brand research/insights.