Marketing Department of One Postponed
August 10 - August 11
The AMA Marketing Department of One training session scheduled for March 26-27 in Philadelphia, has been postponed due to the rapid developments regarding COVID-19.
Move to the rescheduled date. We hope you’ll consider attending the AMA Marketing Department of One training session rescheduled for August 10-11, 2020, in Philadelphia.
Registration refund. You can also choose to get a full refund of your event registration.
Our AMA Support Center team can help you rebook for the new date or issue you a refund. You can email them at firstname.lastname@example.org. Please know due to increased volume, it may take us 3-5 business days to process your request.
If you booked your room at The Bellevue Hotel through our official room block, your reservation will automatically be canceled. If you booked outside of this block, or at a different venue, you are still responsible to make cancellation arrangements.
Being the only marketing professional in an organization can be energizing and challenging, but some days it can also be lonely and frustrating.
In this hands-on session, you’ll learn how to set up and run an impactful marketing department, even if you’re the only person on the marketing team. We’ll help you develop a solid foundation for leading your organization’s marketing more strategically and efficiently. The major aspects of running a marketing department will be covered, including messaging, building a marketing plan, measurement, working with sales teams, customer research techniques and the magic of creative briefs. Better still, you’ll hear firsthand how your fellow classmates have tackled problems similar to your own.
Bring relevant documents such as current marketing plans, calendars, budgets, corporate strategic plan and any customer research or feedback you’ve gathered. It’s no problem if you don’t have all or even any of this, you’ll make a lot of progress in this class regardless of your starting point.
Date: August 10-11, 2020
The Bellevue Hotel
200 South Broad Street
Philadelphia, PA, 19102
Register now to reserve your space. For early-bird pricing, purchase before 02/25/2020.