American Marketing Association Philadelphia - Answers in Action™

Russ Klein, AMA CEO, to Deliver 2017 State of Marketing Address

A highlight of the acclaimed Marketing Leadership Series hosted by AMA Philadelphia, the event will be a celebration of marketing and an opportunity to learn from the industry’s finest (Philadelphia, PA – March 24, 2017) – The Philadelphia Chapter of the American Marketing Association (AMA Philadelphia) invites the local marketing…

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How to Stengthen Your Brand Visibility

It is time to face the facts: The success of most service-driven businesses, especially restaurants and hotels, have long been affected by online review sites. Recently, though, their efficacy has started creeping into other industries, as well. So much so that everyone from real estate agents to contractors to babysitters…

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3 Customer Engagement Secrets From Startups

I’ve worked for iconic brands, inspired startups and struggling institutions. From my first job at PepsiCo to my current role as president of a startup marketing agency, something unexpected happened along the way. I used to think that small, struggling brands should look to the “big guys” to learn how…

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The Right Ingredients for a Superior Customer Experience

Customers gravitate to brands that they can trust for good value, great quality and an ideal experience. The environment is ripe for disruptors that can demonstrate—through actions, not words—an insatiable focus on the customer, so ask yourself, Does our brand experience attract customers and earn their loyalty? The challenge for…

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7 Ways That Marketing Can Lead a CRM Turnaround

Customer relationship management projects continue to miss expectations at about the same rate that they have for the past 15 years. From all appearances, more than 50% of CRM projects miss expectations, and about 30% of them fail to generate any ROI at all. In a number of discussions with CMO-level…

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