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American Marketing Association Philadelphia - Answers in Action™

How Storytelling Helps Brands Put Consumers First

Brands such as Google, Apple and Nike are centering brand experiences around the consumer first versus channel first. The traditional brand approach has been about giving the brand different ways to broadcast campaign messages. However, the digital transformation is changing all that. It’s about consistently telling a unique story and…

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How to Stengthen Your Brand Visibility

It is time to face the facts: The success of most service-driven businesses, especially restaurants and hotels, have long been affected by online review sites. Recently, though, their efficacy has started creeping into other industries, as well. So much so that everyone from real estate agents to contractors to babysitters…

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