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American Marketing Association Philadelphia - Answers in Action™

Super Bowl Smackdown

Super Bowl Smackdown  February 6 @ 6-9 p.m. Victory Beer Hall (Xfinity Live!) It’s the biggest game of the season and the brightest stage of the year! It's the one time you’ll hear people say, “I only watch for the commercials.” AMA Philadelphia captures all the excitement and creativity of…

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A Kinder, Gentler Brand

Now that the day-after (and week-after) quarterbacking on the Super Bowl and its advertisers has died down (one would hope), let’s reflect on where we go from here. Without a doubt, this year a number of brands decided to turn away from crass commercialism in favor of empathy. Yes, there…

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