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American Marketing Association Philadelphia - Answers in Action™

Ask A Philadelphia Marketing Pro: Series #2

“Ask a Philadelphia Marketing Pro” is a series of bite-size interviews with local marketing experts throughout the Philly, Greater Delaware Valley, and South Jersey regions. Follow this AMA Philadelphia series to learn who the movers and shakers are in our area (and perhaps pick up a few marketing tips)!
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What We’re Reading … Engaging the New Consumer

Series #2: The New Chameleons: How to Connect with Consumers Who Defy CategorizationBy Michael Solomon Are you a marketer who needs new ways of reaching and engaging customers in today’s changing landscape? Michael Solomon “wrote the book” on understanding consumers — literally. Hundreds of thousands of business students have read…

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Creating Connections that Count

We communicate all day long with clients, team members, friends and family - but it's the Connection that Counts. Connection not only leads to loyalty and conversion but also engagement - which can take place on social media, one-on-one conversations, meetings, presentations, you name it! INTENTIONALITY ESCALATES OUR RESULTS Self…

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Russ Klein, AMA CEO, to Deliver 2017 State of Marketing Address

A highlight of the acclaimed Marketing Leadership Series hosted by AMA Philadelphia, the event will be a celebration of marketing and an opportunity to learn from the industry’s finest (Philadelphia, PA – March 24, 2017) – The Philadelphia Chapter of the American Marketing Association (AMA Philadelphia) invites the local marketing…

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Do Good, Better

Over the past few years, corporate social responsibility (CSR) has become a buzzword among brands—companies want consumers to know that, in both big and small ways, they are giving back to the community. Millennials are increasingly interested in CSR efforts, and brands are responding in kind. More and more studies…

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How Storytelling Helps Brands Put Consumers First

Brands such as Google, Apple and Nike are centering brand experiences around the consumer first versus channel first. The traditional brand approach has been about giving the brand different ways to broadcast campaign messages. However, the digital transformation is changing all that. It’s about consistently telling a unique story and…

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