Series #2: The New Chameleons: How to Connect with Consumers Who Defy CategorizationBy Michael Solomon Are you a marketer who needs new ways of reaching and engaging customers in today’s changing landscape? Michael Solomon “wrote the book” on understanding consumers — literally. Hundreds of thousands of business students have read…
We communicate all day long with clients, team members, friends and family - but it's the Connection that Counts. Connection not only leads to loyalty and conversion but also engagement - which can take place on social media, one-on-one conversations, meetings, presentations, you name it! INTENTIONALITY ESCALATES OUR RESULTS Self…
A highlight of the acclaimed Marketing Leadership Series hosted by AMA Philadelphia, the event will be a celebration of marketing and an opportunity to learn from the industry’s finest (Philadelphia, PA – March 24, 2017) – The Philadelphia Chapter of the American Marketing Association (AMA Philadelphia) invites the local marketing…
The five most popular messaging apps alone are used by about 3.5 billion people, which is half of the world’s population. Messaging use recently surpassed social media use. An App Annie report indicates that messaging apps result in more sessions per user than any other type of app, by far.…
Millennials are widely considered the first generation who grew up with the internet, which makes them unique in the way they engage with technology and the world around them. Researchers and marketers are only beginning to grapple with this reality, and many predictions they’ve made about this generation and the…
This post is the third in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Read the first post here and second post here. When companies of almost any size consider building a new website, they are often tempted to use a less expensive…
Over the past few years, corporate social responsibility (CSR) has become a buzzword among brands—companies want consumers to know that, in both big and small ways, they are giving back to the community. Millennials are increasingly interested in CSR efforts, and brands are responding in kind. More and more studies…
Many of us have been frustrated by interactions with customer service representatives, and all too often, that experience continues to weigh heavily on our perception of a company’s brand long after the service call is complete. This reality has led many CMOs to regard their field service organization (FSO) among…
Brands such as Google, Apple and Nike are centering brand experiences around the consumer first versus channel first. The traditional brand approach has been about giving the brand different ways to broadcast campaign messages. However, the digital transformation is changing all that. It’s about consistently telling a unique story and…