In today’s world, while most people spend most of the day using technology for regular day-to-day tasks, marketers have turned to digital tools for promotional purposes. Digital marketing has been booming for the past few years and has expanded by leaps and bounds. Digital marketers have devised new strategies and…
During these crazy times, many young professionals, are grasping at all the content they can to hone in on fundamental digital marketing skills. Whether you just graduated, or you're trying to find the perfect internship, it can be intimidating to enter the workforce as a young professional. Arming yourself with…
A highlight of the acclaimed Marketing Leadership Series hosted by AMA Philadelphia, the event will be a celebration of marketing and an opportunity to learn from the industry’s finest (Philadelphia, PA – March 24, 2017) – The Philadelphia Chapter of the American Marketing Association (AMA Philadelphia) invites the local marketing…
It’s perennial. Corporate insights professionals worry that they face a diminished role—if not outright elimination as a team—driven in part by new technology. It’s reflected in annual barometers of the market insights business on whether and why professionals feel they do not have a seat at the table among leadership…
Putting effort into global SEO can unlock what is essentially a market of up to six billion people, but geo-targeting wisely, structuring SEO campaigns to these markets and identifying the impact each market can have on business success can lead to a huge conversion rates and ultimately global business growth.…
The five most popular messaging apps alone are used by about 3.5 billion people, which is half of the world’s population. Messaging use recently surpassed social media use. An App Annie report indicates that messaging apps result in more sessions per user than any other type of app, by far.…
In March, Fox became the latest network to jump into the programmatic TV waters by making national cable inventory available in a private exchange to allow for greater automation and application of data, according to AdAge’s “Fox Takes Stab At Programmatic TV Advertising.” “Initially broadcast inventory won’t be available and…
This post is the third in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Read the first post here and second post here. When companies of almost any size consider building a new website, they are often tempted to use a less expensive…
This post is the second in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Read the first post here and the third post here. How many times have you clicked on a website, only to experience glaring errors right away? It happens more often…
This post is the first in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Have you built or rebuilt your website recently? If the experience was positive, it’s likely that the project started with an excellent design goal, the goal was achieved and…