Philly Student Chapters: “Center of the Marketing Universe”
“When people think about marketing, they think New York City and big ad agencies,” said Jim Thompson, Assistant Professor of Marketing, at Temple University, Fox School of Business.”[But at this year’s International Collegiate Conference], Philly’s student chapters looked like the center of the marketing universe.” When more than 1,000 aspiring…
Ask a Philadelphia Marketing Pro: Series #1
Super Bowl Commercials – The Stats at Stake
For most Americans, the Super Bowl is an unofficial, national holiday. Even if you’re not a football fan or the game turns out to be a dud, most agree it’s worth it just to see the ads. And every year, companies shell out millions of dollars to obtain a mere…
Digital Marketing’s Impact On Local Business In The US
In today’s world, while most people spend most of the day using technology for regular day-to-day tasks, marketers have turned to digital tools for promotional purposes. Digital marketing has been booming for the past few years and has expanded by leaps and bounds. Digital marketers have devised new strategies and…
Three Digital Marketing Certifications That Are Actually Worth Your Time
During these crazy times, many young professionals, are grasping at all the content they can to hone in on fundamental digital marketing skills. Whether you just graduated, or you're trying to find the perfect internship, it can be intimidating to enter the workforce as a young professional. Arming yourself with…
Russ Klein, AMA CEO, to Deliver 2017 State of Marketing Address
A highlight of the acclaimed Marketing Leadership Series hosted by AMA Philadelphia, the event will be a celebration of marketing and an opportunity to learn from the industry’s finest (Philadelphia, PA – March 24, 2017) – The Philadelphia Chapter of the American Marketing Association (AMA Philadelphia) invites the local marketing…
Marketers Take Note: Messaging is the New Medium for Consumers
The five most popular messaging apps alone are used by about 3.5 billion people, which is half of the world’s population. Messaging use recently surpassed social media use. An App Annie report indicates that messaging apps result in more sessions per user than any other type of app, by far.…
Dispelling the Myths of Programmatic TV
In March, Fox became the latest network to jump into the programmatic TV waters by making national cable inventory available in a private exchange to allow for greater automation and application of data, according to AdAge’s “Fox Takes Stab At Programmatic TV Advertising.” “Initially broadcast inventory won’t be available and…
The Opportunity Cost of Premium WordPress Themes
This post is the third in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Read the first post here and second post here. When companies of almost any size consider building a new website, they are often tempted to use a less expensive…