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American Marketing Association Philadelphia - Answers in Action™

Russ Klein, AMA CEO, to Deliver 2017 State of Marketing Address

A highlight of the acclaimed Marketing Leadership Series hosted by AMA Philadelphia, the event will be a celebration of marketing and an opportunity to learn from the industry’s finest (Philadelphia, PA – March 24, 2017) – The Philadelphia Chapter of the American Marketing Association (AMA Philadelphia) invites the local marketing…

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Is Our Love/Hate Relationship with Technology Changing?

It’s perennial. Corporate insights professionals worry that they face a diminished role—if not outright elimination as a team—driven in part by new technology. It’s reflected in annual barometers of the market insights business on whether and why professionals feel they do not have a seat at the table among leadership…

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How to Make Your Site Globally SEO-friendly

Putting effort into global SEO can unlock what is essentially a market of up to six billion people, but geo-targeting wisely, structuring SEO campaigns to these markets and identifying the impact each market can have on business success can lead to a huge conversion rates and ultimately global business growth.…

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Dispelling the Myths of Programmatic TV

In March, Fox became the latest network to jump into the programmatic TV waters by making national cable inventory available in a private exchange to allow for greater automation and application of data, according to AdAge’s “Fox Takes Stab At Programmatic TV Advertising.” “Initially broadcast inventory won’t be available and…

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Big Data Myths Debunked

For all the focus on Big Data and its opportunities, most marketers are far from realizing its potential. Here’s a dirty little secret: Marketing professionals are still plagued by bad information and an inability to use data to its full advantage. They’re struggling to create an omni-channel, personalized strategy that…

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