American Marketing Association Philadelphia - Answers in Action™

Super Bowl Smackdown

Super Bowl Smackdown  February 6 @ 6-9 p.m. Victory Beer Hall (Xfinity Live!) It’s the biggest game of the season and the brightest stage of the year! It's the one time you’ll hear people say, “I only watch for the commercials.” AMA Philadelphia captures all the excitement and creativity of…

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Dispelling The Myths Of Programmatic TV

Dispelling the Myths of Programmatic TV

In March, Fox became the latest network to jump into the programmatic TV waters by making national cable inventory available in a private exchange to allow for greater automation and application of data, according to AdAge’s “Fox Takes Stab At Programmatic TV Advertising.” “Initially broadcast inventory won’t be available and…

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Ad Blocking: The Path We Have Chosen

Everyone is buzzing right now about ad-blocking technology. Apple is inserting it into the next version of iOS. The Washington Post is blocking ad blockers. Industry pundits are calling it a monumental shift and a huge opportunity. I am assuming that it’s only a matter of days before the presidential…

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Marketing Lessons From March Madness

My name is Dave Rosenberg, and I have a problem: I am addicted to the game of basketball. I played on organized teams from grammar school through college, but when my cross-over dribble wouldn’t cross and no one looked at my “no look” pass, I began to coach—first my daughter…

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Performance Marketing Knows No Bounds

With a 16% growth rate that outpaces display advertising and digital marketing spend category growth rates, performance marketing—in which an advertiser pays based on actions derived from an ad, such as generating click-throughs or sales leads—is one of the fastest-growing online marketing channels. Forrester Research estimated that the channel would grow…

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A Kinder, Gentler Brand

Now that the day-after (and week-after) quarterbacking on the Super Bowl and its advertisers has died down (one would hope), let’s reflect on where we go from here. Without a doubt, this year a number of brands decided to turn away from crass commercialism in favor of empathy. Yes, there…

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Solving the Agency/Client Stalemate

Agency/client tensions are not a new phenomenon. They have existed as long as there have been agencies and marketers. And now, with CMO tenures still at abysmal lows and loyalty to agencies still in flux, it’s difficult to determine who is responsible for addressing industry issues: the agency or the…

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Big Games, Big Opportunities

Some of the biggest brands in America did some great advertising during the Super Bowl Sunday night. Clearly, they’re not just buying a 30-second spot in the big game. They’re buying the social media and PR potential that comes with a well-executed plan. If I had their budgets, I may have…

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