For most Americans, the Super Bowl is an unofficial, national holiday. Even if you’re not a football fan or the game turns out to be a dud, most agree it’s worth it just to see the ads. And every year, companies shell out millions of dollars to obtain a mere…
The annual AMA Philadelphia Super Bowl Smackdown captures the excitement and creativity of the big game, minus the tackling. About this Event The annual AMA Philadelphia Super Bowl Smackdown captures the excitement and creativity of the big game, minus the tackling and with added social distance. Its the biggest football…
In March, Fox became the latest network to jump into the programmatic TV waters by making national cable inventory available in a private exchange to allow for greater automation and application of data, according to AdAge’s “Fox Takes Stab At Programmatic TV Advertising.” “Initially broadcast inventory won’t be available and…
While new technologies and data breaches continue to proliferate at a rapid pace, privacy issues remain a hot topic that many online marketers must properly manage. One of the strictest privacy laws is the Children’s Online Privacy Protection Act (COPPA), which generally prohibits websites and online services, such as mobile…
Everyone is buzzing right now about ad-blocking technology. Apple is inserting it into the next version of iOS. The Washington Post is blocking ad blockers. Industry pundits are calling it a monumental shift and a huge opportunity. I am assuming that it’s only a matter of days before the presidential…
Just days after his re-election, Sepp Blatter announced his resignation as president of FIFA. Although sponsors who called for reform welcomed the news, the controversy is far from over. At a moment when public trust in big business is at an all-time low, some of our most loved and most…
My name is Dave Rosenberg, and I have a problem: I am addicted to the game of basketball. I played on organized teams from grammar school through college, but when my cross-over dribble wouldn’t cross and no one looked at my “no look” pass, I began to coach—first my daughter…
With a 16% growth rate that outpaces display advertising and digital marketing spend category growth rates, performance marketing—in which an advertiser pays based on actions derived from an ad, such as generating click-throughs or sales leads—is one of the fastest-growing online marketing channels. Forrester Research estimated that the channel would grow…
Now that the day-after (and week-after) quarterbacking on the Super Bowl and its advertisers has died down (one would hope), let’s reflect on where we go from here. Without a doubt, this year a number of brands decided to turn away from crass commercialism in favor of empathy. Yes, there…
Agency/client tensions are not a new phenomenon. They have existed as long as there have been agencies and marketers. And now, with CMO tenures still at abysmal lows and loyalty to agencies still in flux, it’s difficult to determine who is responsible for addressing industry issues: the agency or the…