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American Marketing Association Philadelphia - Answers in Action™

Ask A Philadelphia Marketing Pro: Series #2

“Ask a Philadelphia Marketing Pro” is a series of bite-size interviews with local marketing experts throughout the Philly, Greater Delaware Valley, and South Jersey regions. Follow this AMA Philadelphia series to learn who the movers and shakers are in our area (and perhaps pick up a few marketing tips)!
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What We’re Reading … Engaging the New Consumer

Series #2: The New Chameleons: How to Connect with Consumers Who Defy CategorizationBy Michael Solomon Are you a marketer who needs new ways of reaching and engaging customers in today’s changing landscape? Michael Solomon “wrote the book” on understanding consumers — literally. Hundreds of thousands of business students have read…

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Ask a Philadelphia Marketing Pro: Series #1

Philadelphia and South Jersey native, Cass M. Bailey, is the CEO of Slice Communications and the founder and current Chairwoman of Social Media Day, Inc. Bailey has more than 20 years in marketing communications and recently was a panelist for Super Bowl Smackdown. She spent some time with AMA Philly to talk about her community work in Philadelphia, her long-term goals for Social Media Day, Inc., and more.
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DISC: A Great Tool to Make Authentic Connections

*3 minute read* It is sometimes said that marketing is the application of psychology, anthropology, and sociology. But through them runs a singular thread —  human connection.  “If COVID taught us anything, it was the value and importance of relationships,” said Jenna Armato, Executive Director of AMA Philadelphia and a…

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