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American Marketing Association Philadelphia - Answers in Action™

The Marketer’s Guide to Reddit

Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top.  It’s a place where you can find…

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AMA Tech Corner No. 2 – Elisha Miller

In this Tech Corner, we welcome Elisha Miller. Elisha is the Digital Marketing Director at Berkadia, a leader in the commercial real estate industry. Elisha currently works fully remote, utilizing Microsoft Teams for collaboration. Outside of her primary role, Elisha recently launched Find Your Surge, a digital learning community for…

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Customer Satisfaction: Benefits, Examples & Importance

Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their number…

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How to Create the Perfect Business Slogan

Have a favorite slogan? That catchphrase that just sticks in your head like a catchy tune. Sometimes it even has a little jingle or rhyming structure that adds some flair. You know it works because it stays with you. You remember it, and you remember the company it stands for.…

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How to Use Wolfram Alpha for Marketing Research

Are you searching for new ways to make sense of the marketing data you’ve been aggregating? With the continuous growth in artificial intelligence (AI) and the ever-collecting stores of data, there’s a better way to view and use existing marketing data. While many online tools promise functionality to allow users…

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How to Use Customer Reviews in Images and Video Ads

Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Or…

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How I Think About Marketing

I thought I would let you into my mind so you can see how I think about marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you…

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