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American Marketing Association Philadelphia - Answers in Action™

What We’re Reading … Engaging the New Consumer

Series #2: The New Chameleons: How to Connect with Consumers Who Defy CategorizationBy Michael Solomon Are you a marketer who needs new ways of reaching and engaging customers in today’s changing landscape? Michael Solomon “wrote the book” on understanding consumers — literally. Hundreds of thousands of business students have read…

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Ask a Philadelphia Marketing Pro: Series #1

Philadelphia and South Jersey native, Cass M. Bailey, is the CEO of Slice Communications and the founder and current Chairwoman of Social Media Day, Inc. Bailey has more than 20 years in marketing communications and recently was a panelist for Super Bowl Smackdown. She spent some time with AMA Philly to talk about her community work in Philadelphia, her long-term goals for Social Media Day, Inc., and more.
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DISC: A Great Tool to Make Authentic Connections

*3 minute read* It is sometimes said that marketing is the application of psychology, anthropology, and sociology. But through them runs a singular thread —  human connection.  “If COVID taught us anything, it was the value and importance of relationships,” said Jenna Armato, Executive Director of AMA Philadelphia and a…

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Jump Into 2022 with Marketing Events

2022 is here and AMA Philadelphia wants to keep members informed on important upcomingmarketing events, nationally and in the Philadelphia tri-state area! The Marketing AI Revolution - Wednesday, January 26 AMA NJ is continuing its focus on technology and marketing in 2022 with The Marketing AIRevolution. This online event, hosted…

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