Across the country, and here in the Philadelphia area, we are witnessing tragic events in the senseless deaths of George Floyd, Ahmaud Arbery, and many others. These tragedies bring to the forefront the deep inequalities and injustices that Black Americans have faced every day for generations. They expose the underlying…
With Super Bowl 53 around the corner, it’s time to talk about what really matters to millions of marketers across the nation: the commercials. As the Patriots and Rams battle it out on the biggest stage in the NFL, big named companies are also ready to fight for our attention.…
This post was written by Co-Founder and President at InnerView Group, Chris Wallace. On Thursday, November 8, the Philadelphia Chapter of the American Marketing Association (AMA) hosted an event focused on building a “customer-centric” brand. The guest speaker for the evening, David Norton, has extensive experience helping brands build an…
A highlight of the acclaimed Marketing Leadership Series hosted by AMA Philadelphia, the event will be a celebration of marketing and an opportunity to learn from the industry’s finest (Philadelphia, PA – March 24, 2017) – The Philadelphia Chapter of the American Marketing Association (AMA Philadelphia) invites the local marketing…
Getting closer to the customer is the goal of every business these days. Today’s social networked, device-driven, always-on world makes it possible for companies to know more about customers and be in better touch with them than ever before. The problem is that most companies face big stumbling blocks that…
Brands such as Google, Apple and Nike are centering brand experiences around the consumer first versus channel first. The traditional brand approach has been about giving the brand different ways to broadcast campaign messages. However, the digital transformation is changing all that. It’s about consistently telling a unique story and…
There’s never a lull in PR. In fact, the holiday season traditionally boasts heightened activity for agency teams. In prep for the new calendar, brands buckle down to align on upcoming annual programs. In many cases, the need to set budgets for the coming year drives brand teams to evaluate…
Having spent some time observing the rise and fall of brands across many different categories and countries, I have come to the conclusion that brands fail not because they lose market share, but because they lose pricing power. Through the company’s own inaction or competitive action, the brand fails to…
With the 2016 Olympic Games in Rio de Janeiro less than a year away, global sponsorship spending continues to climb into the billions. However, while brands continue to spend more money than ever on sponsoring major sports, music and entertainment events, there is one glaring miss that I see all…
A good friend of mine, Lloyd Glen, says, “I like choices that make themselves.” This is a keen insight into human nature. While we are often loath to admit it at a conscious level, our instincts consistently guide us to the easiest choice. If there is a path that allows…