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American Marketing Association Philadelphia - Answers in Action™

Equipped to Win

When I was in college, my older brother’s friend in a golf foursome advised me: “Russ, 90% of the people you will encounter in business are deadbeats. Wake up, show up and follow up, and you will have those 90% in your rearview mirror before your first good idea.” Forty…

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Employing Empowerment

I’m a perfectionist and it can be hard to put pen to paper—or fingers to keyboard—and write something. Take this blog, for example: I’m thrilled to have finally made the commitment to undertake this ongoing open letter because I’ve been procrastinating about doing so for years. Apparently, there are more…

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Inspiring ‘Next Practices’

I dream of a day when societies around the planet all have expanding and prospering middle classes, and that a certain quality of life is available to everyone. Inside of those vibrant economies will be the energy, innovation and force of marketing. In this dream, the esteem with which the…

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Welcome to the AMA Blog

Welcome to the AMA’s new thought leadership blog. We’ve created a forum for expert ideas, opinions and commentary on the latest in marketing. Each week, we’ll bring you exclusive insights from AMA leaders, executives in marketing and research, and leading thinkers in academia who’ve so kindly stepped up to share…

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