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American Marketing Association Philadelphia - Answers in Action™

How Storytelling Helps Brands Put Consumers First

Brands such as Google, Apple and Nike are centering brand experiences around the consumer first versus channel first. The traditional brand approach has been about giving the brand different ways to broadcast campaign messages. However, the digital transformation is changing all that. It’s about consistently telling a unique story and…

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5 Tips for an Impactful PR Program

There’s never a lull in PR. In fact, the holiday season traditionally boasts heightened activity for agency teams. In prep for the new calendar, brands buckle down to align on upcoming annual programs. In many cases, the need to set budgets for the coming year drives brand teams to evaluate…

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7 Tips for Effective Presentations

I am amazed that with all of the education, training and development available to marketers, we aren’t a better group of presenters. Of course, not everyone can be charismatic, dynamic and mesmerizing as a presenter. Conversely, there’s no presenter who follows certain fundamental rules of effective presentations who can’t make…

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Rethinking the Future of Single Households

Recent headlines about millennials finally becoming parents are good examples of how we get things wrong when we focus on the small thing instead of the big thing. For years, the buzz has been about single households. From 1960 to 2010, the percentage of single households reported by the U.S.…

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How to Stengthen Your Brand Visibility

It is time to face the facts: The success of most service-driven businesses, especially restaurants and hotels, have long been affected by online review sites. Recently, though, their efficacy has started creeping into other industries, as well. So much so that everyone from real estate agents to contractors to babysitters…

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Performance By Design

For years, our sense of motivation has been characterized by how we think about performance and behavior change. The result of this has been a bias toward solving performance issues using a variety of strategies that essentially boil down to a mix of motivation and discipline. This all seems fairly…

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The Science of Innovation Adoption

With higher revenues, lower costs and better market valuations, it pays to be an innovative firm. What’s more, the favorable impact of innovativeness is even stronger for really new innovations in comparison to incremental innovations, according to a 2012 study in the Journal of Marketing. So it pays even more…

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The Wild West of the Internet of Things

In recent years, the terms “omnichannel,” “cross-channel” and “multichannel” have evolved as hot-button terms for marketers striving to drive connections with the modern consumer. As our framework for channels and devices continues to broaden, so, too, does the strategy and technology stack needed to deliver the right content, in the…

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Ad Blocking: The Path We Have Chosen

Everyone is buzzing right now about ad-blocking technology. Apple is inserting it into the next version of iOS. The Washington Post is blocking ad blockers. Industry pundits are calling it a monumental shift and a huge opportunity. I am assuming that it’s only a matter of days before the presidential…

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