Rediscover the Heart of Health Brands, the Refresh, and Shake-up
AMA Philadelphia caught up with Deb Silverman, an Executive Vice… Read More »Rediscover the Heart of Health Brands, the Refresh, and Shake-up
Research
Rethinking the Future of Single Households
Recent headlines about millennials finally becoming parents are good examples… Read More »Rethinking the Future of Single Households
Performance By Design
For years, our sense of motivation has been characterized by… Read More »Performance By Design
The Science of Innovation Adoption
With higher revenues, lower costs and better market valuations, it… Read More »The Science of Innovation Adoption
The Wild West of the Internet of Things
In recent years, the terms “omnichannel,” “cross-channel” and “multichannel” have… Read More »The Wild West of the Internet of Things
Pricing Power: A Brand’s Most Valuable but Under-Valued Asset
Having spent some time observing the rise and fall of… Read More »Pricing Power: A Brand’s Most Valuable but Under-Valued Asset
Marketing’s Power
If you want to know what the power of inspired marketing… Read More »Marketing’s Power
Driving Revenue Through Relevance
Oracle’s recent acquisition of Maxymiser is a very smart move… Read More »Driving Revenue Through Relevance
The Value of Marketing to Consumers’ Instincts
A good friend of mine, Lloyd Glen, says, “I like… Read More »The Value of Marketing to Consumers’ Instincts
Customer Centricity: The Core of 21st-Century Business Growth
We live in an exciting time of unprecedented technological and… Read More »Customer Centricity: The Core of 21st-Century Business Growth