Big Data Myths Debunked
For all the focus on Big Data and its opportunities,… Read More »Big Data Myths Debunked
Digital Marketing
Marketing in the Era of Programmatic Consumption
We call them contextual apps, but they’re much more. They’re… Read More »Marketing in the Era of Programmatic Consumption
How Marketing Technology Can Help Bridge the Sales/Marketing Divide
According to Marketo, 71% of CEOs at large companies say… Read More »How Marketing Technology Can Help Bridge the Sales/Marketing Divide
5 Ways That Concept Testing Data Informs Marketing Messaging
When it comes to concept testing, I’d argue that the… Read More »5 Ways That Concept Testing Data Informs Marketing Messaging
The Uber-All Economy
Even as the global economy and established businesses continue to… Read More »The Uber-All Economy
Periscope Is Ushering in the Coming Content Renaissance
In the quest for brand ubiquity, the goal for marketers… Read More »Periscope Is Ushering in the Coming Content Renaissance
Rage Against the (Marketing) Machine
You ask customers for their e-mails, their phone numbers and… Read More »Rage Against the (Marketing) Machine
What Makes Marketing Strategic?
Everyone in the corporate world today wants to be considered… Read More »What Makes Marketing Strategic?
How to Ensure That Creativity Results in Conversion
When is a running shoe a piece of digital technology?… Read More »How to Ensure That Creativity Results in Conversion
Performance Marketing Knows No Bounds
With a 16% growth rate that outpaces display advertising and… Read More »Performance Marketing Knows No Bounds
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