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American Marketing Association Philadelphia - Answers in Action™

5 Tips for an Impactful PR Program

There’s never a lull in PR. In fact, the holiday season traditionally boasts heightened activity for agency teams. In prep for the new calendar, brands buckle down to align on upcoming annual programs. In many cases, the need to set budgets for the coming year drives brand teams to evaluate…

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The Power of an Experience-Driven Brand

I have had the privilege of spending time with J.P. Kuehlwein, executive vice president of Frédéric Fekkai, to discuss his views about what’s next in the domain of brand management. After reading Rethinking Prestige Branding: Secrets of the Ueber-Brands, the book that he co-authored with Wolfgang Schaefer, global chief strategy officer at…

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Be Willing to Gamble on a Radical Idea

The need to be proactive—to “disrupt before you are disrupted”—is a common theme among management and consulting gurus. The reality, however, is very different. All strategic moves are, to a degree, reactive. Without change in the environment forcing management to react—rethink, modify and adapt their strategies—companies have no incentive to…

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The Uber-All Economy

Even as the global economy and established businesses continue to struggle, Uber and companies with a similar business model have found breakout opportunities. Based on its December 2014 round of fundraising, San Francisco-based Uber’s estimated market capitalization is more than LinkedIn, Tesla, Delta or Hertz, and it is closing in…

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