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American Marketing Association Philadelphia - Answers in Action™

Ask A Philadelphia Marketing Pro: Series #2

“Ask a Philadelphia Marketing Pro” is a series of bite-size interviews with local marketing experts throughout the Philly, Greater Delaware Valley, and South Jersey regions. Follow this AMA Philadelphia series to learn who the movers and shakers are in our area (and perhaps pick up a few marketing tips)!
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Ask a Philadelphia Marketing Pro: Series #1

Philadelphia and South Jersey native, Cass M. Bailey, is the CEO of Slice Communications and the founder and current Chairwoman of Social Media Day, Inc. Bailey has more than 20 years in marketing communications and recently was a panelist for Super Bowl Smackdown. She spent some time with AMA Philly to talk about her community work in Philadelphia, her long-term goals for Social Media Day, Inc., and more.
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7 Tips for Effective Presentations

I am amazed that with all of the education, training and development available to marketers, we aren’t a better group of presenters. Of course, not everyone can be charismatic, dynamic and mesmerizing as a presenter. Conversely, there’s no presenter who follows certain fundamental rules of effective presentations who can’t make…

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