How Linkody Hacked Customer Retention
Retention, huh? It’s like interviewing for a job and getting… Read More »How Linkody Hacked Customer Retention
Blog
Podcasts: Your Next Great Marketing Channel, Or Just a Fad?
When it comes to reaching engaged, relevant audiences, which marketing… Read More »Podcasts: Your Next Great Marketing Channel, Or Just a Fad?
Why Segmentation is Vital to Your Marketing Success
When I say “segmentation” with regards to marketing, what comes… Read More »Why Segmentation is Vital to Your Marketing Success
AMA Philadelphia Announces 2017-2018 Board of Directors
Philadelphia, PA – The Philadelphia Chapter of the American Marketing… Read More »AMA Philadelphia Announces 2017-2018 Board of Directors
How to Do Customer Engagement If You’re In a Unique Niche
I once worked with a business that specialized in making… Read More »How to Do Customer Engagement If You’re In a Unique Niche
Why Your Team Needs a Growth Manager
Growth hackers…growth managers…growth marketers — startups these days are all… Read More »Why Your Team Needs a Growth Manager
4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company
For the past nearly 3 years, I’ve been in charge… Read More »4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company
Value Creation vs. Revenue Extraction: Which Kind of Business Are You?
There’s a problem in business. Okay, fine, there are plenty… Read More »Value Creation vs. Revenue Extraction: Which Kind of Business Are You?
Getting Started with Automated Email Marketing
Email marketing is one of those pivotal, game-changing facets of… Read More »Getting Started with Automated Email Marketing
6 Ideas You Can Try Today to Boost Your SaaS Growth and Retention
Growing a wildly successful software as a service (SaaS) business… Read More »6 Ideas You Can Try Today to Boost Your SaaS Growth and Retention