American Marketing Association Philadelphia - Answers in Action™

AMA Philadelphia Announces Judges for Rising Star Recognition Awards

The Philadelphia chapter of the American Marketing Association is accepting nominations for the AMA Philadelphia Rising Star Award as part of its annual Recognition Program to acknowledge talented individuals in the marketing community. Nominations will be accepted until January 19, 2018. The Rising Star Award recognizes emerging leaders in marketing whose records reflect ongoing…

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Why Sales Reps are the Best Marketers in Your Company

Every marketing playbook begins with “know your target market.” It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job. And for good reason. Knowing your target market is critical to generating traffic or converting sales. But…

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