American Marketing Association Philadelphia - Answers in Action™

How to Leverage Your Creativity to Convert Leads

Creativity (cre·a·tiv·i·ty) krēāˈtivədēnoun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought of as a study in best practices and procedural experimentation. Today, I’d like to challenge you…

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Seven Marketing Career Killers and How to Avoid Them

Believing in bogus platitudes, falling into cognitive bias, clustering into cliques and four other things that could stop your marketing career in its tracks “Those who cannot remember the past are condemned to repeat it,” Italian philosopher George Santayana famously said. In the workplace, the saying may as well be, “Those who cannot…

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The Right Approach To Building A Solid Growth Strategy

Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. They’ll tell you how much they believed the strategy will work because it was solid and had a really high likelihood of paying off. For example, Johnathan Dane (founder at…

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6 Moves That Can Make (or Break) Your Career on Twitter

To help wade through the world of Twitter and avoid having a tweet-gone-wrong forever saved in the Library of Congress, three social media professionals weigh in with some tips on what career marketers should do and s​hould avoid on the decade-old, yet always evolving, social media platform. 3 Things to Avoid…

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​Seven Marketing Career Killers and How to Avoid Them

Believing in bogus platitudes, falling into cognitive bias, clustering into cliques and four other things that could stop your marketing career in its tracks “Those who cannot remember the past are condemned to repeat it,” Italian philosopher George Santayana famously said. In the workplace, the saying may as well be, “Those who cannot…

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Are Creative Résumés Risky for Marketers?

A young marketing professional named Lukas Yla was visiting San Francisco recently and, in an effort to land a dream job, posed as a Postmates delivery man and delivered boxes of donuts to executives at tech companies. His résumé was located inside the box. As of the beginning of October, Yla—previously a…

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How to Stand Out As a Marketing Job Applicant

Having a strategy for finding, applying to and landing the job you want is critical in an ever-crowding applicant pool for sought-after marketing jobs The marketing and ad tech industry is valued at more than $110 billion according to U.S. aggregate revenue data. Revenue has increased every year since 2010.…

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