American Marketing Association Philadelphia - Answers in Action™

7 Tips for Effective Presentations

I am amazed that with all of the education, training and development available to marketers, we aren’t a better group of presenters. Of course, not everyone can be charismatic, dynamic and mesmerizing as a presenter. Conversely, there’s no presenter who follows certain fundamental rules of effective presentations who can’t make…

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Rethinking the Future of Single Households

Recent headlines about millennials finally becoming parents are good examples of how we get things wrong when we focus on the small thing instead of the big thing. For years, the buzz has been about single households. From 1960 to 2010, the percentage of single households reported by the U.S.…

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How to Stengthen Your Brand Visibility

It is time to face the facts: The success of most service-driven businesses, especially restaurants and hotels, have long been affected by online review sites. Recently, though, their efficacy has started creeping into other industries, as well. So much so that everyone from real estate agents to contractors to babysitters…

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