Respect: What it Means for Your Brand

July 1, 2015
Norman Guadagno
Engagement

Early on in my career as a manager, I sat down with my boss and began complaining to her: “I think that some of the people on my team don’t like me.” She responded by giving me some of the most thoughtful advice that I have ever received: “It doesn’t…

The Biggest Lie in Marketing

June 1, 2015
Norman Guadagno
Metrics

A friend recently commented on the hubbub around the Apple Watch (and the wearables category, in general), noting that most of the data provided by these devices is actually useless. Sure, we’re all counting steps and strides and hours slept, but we’re not really doing anything about it. And as…