The Science of Innovation Adoption

October 22, 2015
Lance A. Bettencourt
Research

With higher revenues, lower costs and better market valuations, it pays to be an innovative firm. What’s more, the favorable impact of innovativeness is even stronger for really new innovations in comparison to incremental innovations, according to a 2012 study in the Journal of Marketing. So it pays even more…

How Marketing Technology Can Help Bridge the Sales/Marketing Divide

July 27, 2015
Gavin Finn
Digital Marketing

According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. This means that while marketing technology may, indeed, deliver a worthwhile ROI, that return isn’t obvious to everyone in the C-suite. But this obviously isn’t the only pressure that CMOs…