Periscope Is Ushering in the Coming Content Renaissance

May 27, 2015
Mark Burgess
Digital Marketing

In the quest for brand ubiquity, the goal for marketers is no longer to be everywhere at once, but rather to set up camp on the channels in which your message can achieve the best amplification, establish brand identity and connect with your target audience. Every channel has its own…

The Value of Social Currency

November 3, 2014
Russ Klein
Advertising

Wrapping up my series of posts on the “secrets” that I attribute to my success in marketing, here’s the third installment: 3. It’s All Math. “Social currency” is a relatively common concept in marketing and business these days, but I think about the concept in mathematical terms. Social currency refers…