marketing

For marketers, the quest for branding that matters to consumers… Read More »The Little-Known Segmentation Issue that’s Directly Affecting Your Brand’s Relevance

There are a billion emails sent every day by MailChimp… Read More »The Lazy Marketer’s Guide to Customer Acquisition

It’s all local. Despite living in a global economy, many… Read More »How to Localize Your Marketing Campaigns to Increase Conversions

Churn is your arch nemesis. And it’s cutting into your… Read More »4 Ways to Reduce Churn With Email Campaigns

When it comes to your email marketing, you likely spend… Read More »The One Little Known (but Scientifically Proven) Email Marketing Change You Can Make to Turbo-Charge Open and Click-Through Rates

Companies are understandably excited to tell the world when they… Read More »How to Use Release Notes to Drive Feature Adoption

Continue watching. These two words are infamous in the world… Read More »5 Strategies to Entice Consumers to Binge-Watch Your Product Videos

Remember the last time you landed on the Amazon homepage… Read More »How Personalization Can Help You Close Leads and Win Customers (with Examples)

The marketing persona is a tried-and-true customer segmentation strategy that… Read More »How to Use Qualitative Research to Expand on Your Marketing Personas

Marketo, the lead nurturing platform, is one of the best… Read More »Lessons Learned From Integrating Marketo into a SaaS Marketing Strategy