If you want to know what the power of inspired marketing means for an enterprise, look no further than the September issue of the Journal of Marketing. In the study “Marketing Department Power and Firm Performance,” authors Hui Feng, Neil A. Morgan and Lopo L. Rego establish a definitive means for…
We live in an exciting time of unprecedented technological and knowledge advancement. Only 20 years ago (this was pre-Google), data was at the ultimate premium. Accurate, reliable information was highly coveted and had the potential to make huge impacts on business decision making and strategy at all levels and across…