Each passing generation of marketers has been chasing the same carrot: how to communicate directly with each customer in a personal way. In other words, how can a company deliver personalized and relevant experiences as well as information that will alter the behavior of their customers to benefit both parties?…
Millennials are widely considered the first generation who grew up with the internet, which makes them unique in the way they engage with technology and the world around them. Researchers and marketers are only beginning to grapple with this reality, and many predictions they’ve made about this generation and the…
This post is the third in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Read the first post here and second post here. When companies of almost any size consider building a new website, they are often tempted to use a less expensive…
Many of us have been frustrated by interactions with customer service representatives, and all too often, that experience continues to weigh heavily on our perception of a company’s brand long after the service call is complete. This reality has led many CMOs to regard their field service organization (FSO) among…