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American Marketing Association Philadelphia - Answers in Action™

The Right Ingredients for a Superior Customer Experience

Customers gravitate to brands that they can trust for good value, great quality and an ideal experience. The environment is ripe for disruptors that can demonstrate—through actions, not words—an insatiable focus on the customer, so ask yourself, Does our brand experience attract customers and earn their loyalty? The challenge for…

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Performance Marketing Knows No Bounds

With a 16% growth rate that outpaces display advertising and digital marketing spend category growth rates, performance marketing—in which an advertiser pays based on actions derived from an ad, such as generating click-throughs or sales leads—is one of the fastest-growing online marketing channels. Forrester Research estimated that the channel would grow…

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The Frankenstein Conundrum

“There is something at work in my soul which I do not understand. I am practically industrious—painstaking, a workman to execute with perseverance and labour—but besides this there is a love for the marvellous, a belief in the marvellous, intertwined in all my projects, which hurries me out of the…

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A Kinder, Gentler Brand

Now that the day-after (and week-after) quarterbacking on the Super Bowl and its advertisers has died down (one would hope), let’s reflect on where we go from here. Without a doubt, this year a number of brands decided to turn away from crass commercialism in favor of empathy. Yes, there…

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Solving the Agency/Client Stalemate

Agency/client tensions are not a new phenomenon. They have existed as long as there have been agencies and marketers. And now, with CMO tenures still at abysmal lows and loyalty to agencies still in flux, it’s difficult to determine who is responsible for addressing industry issues: the agency or the…

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Big Games, Big Opportunities

Some of the biggest brands in America did some great advertising during the Super Bowl Sunday night. Clearly, they’re not just buying a 30-second spot in the big game. They’re buying the social media and PR potential that comes with a well-executed plan. If I had their budgets, I may have…

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5 New Year’s Resolutions for Every CMO

In 2014, the evolution of technology made content more targeted and engaging, helped marketers uncover valuable insights about their target customers, and made it easier than ever to determine return on investment. And this year, it looks like this evolution won’t be slowing down. For the modern CMO, it’s easy…

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