American Marketing Association Philadelphia - Answers in Action™
A Defining Moment In Marketing History

A Defining Moment in Marketing History

In 1937 two organizations, The National Association of Marketing Teachers and The American Society of Marketing, came together to create what we now know as The American Marketing Association. The goal of the merger was to find ways of lowering the cost of marketing, address criticisms against marketing and find…

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Sell Like Amazon: 7 Examples of Triggered, Automated, and Personalized Marketing Campaigns You Can Set Up This Weekend

You’ve heard that marketing automation can help you nurture leads, increase your conversions, and grow your revenues… without spending more on advertising. According to Lenskold Group, 63% of companies that are outgrowing their competitors have adopted marketing automation. In the B2B world, DemandGen Report found that 67% of marketers see…

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Dispelling The Myths Of Programmatic TV

Dispelling the Myths of Programmatic TV

In March, Fox became the latest network to jump into the programmatic TV waters by making national cable inventory available in a private exchange to allow for greater automation and application of data, according to AdAge’s “Fox Takes Stab At Programmatic TV Advertising.” “Initially broadcast inventory won’t be available and…

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